Brightroll + Nielsen Study Ties Mobile Video to Effective TV Ad Campaigns

A Nielsen study of mobile video advertising effectiveness, commissioned by video adtech provider Brightroll, finds that cross-screen TV ad buying which includes video substantially drives the impact of a TV buy. The study was presented this week at the Brightroll Video Summit in Manhattan. For overview on the report, the and other developments around […]

 

2014 Is ‘The Year Of Private Marketplaces’: BrightRoll’s Avila

SAN FRANCISCO – The next stage in the adoption of automated ad-trading tools, private marketplaces are helping so-called “programmatic” practices flourish, says an exec in the space. “If 2013 was the year of real-time bidding and programmatic coming in to reality, 2014 is the year of private marketplaces,” video ad tech vendor BrightRoll‘s marketing SVP Tim Avila […]

 

BrightRoll Eager For Slice Of Linear TV Ad Business

SAN FRANCISCO – After signing a deal with Clypd this summer allowing it to buy ad inventory for its clients from TV providers like Cox and DISH, video ad tech vendor BrightRoll reckons it can take a piece of the traditional TV advertising sector. Video is video. whether it’s own on a phone, an iPad, […]

 

Viewability Is Finally Here And Now: BrightRoll’s Avila

It may have taken some time, but now ad tech platform operators can sell advertisers on identifying the proportion of their ads actually viewed by humans with a degree of industry backing, says one such operator. “The MRC (Media Ratings Council) and IAB (Internet Advertising Bureau) have now defined a standard,” says BrightRoll‘s marketing operations […]