Innovid, the video adtech company known for the widespread use of its interactive in-stream ad unit, is finding explosive growth around its video ad platform which now serves more that 20 percent of the video impressions in the U.S., says CEO and co-founder Zvika Netter in this interview with Beet.TV
Netter explains the product offering, the workings with brands and their agencies and the integration with other ad servers from Google and Facebook.
The Innovid ad serving solution is being deeply integrated into the Facebook/Atlas platform, the company announced last week.
We inteviewed Netter at the IAB MIXX conference during Advertising Week last week. We also interviewed Innovid co-founder Tal Chalozin on the Faceebook Atlas news. You can find that video here.