While Neflix has nearly 24 million digital subscribers in the U.S., more than the number of those who pay for Comcast, the nation's biggest MSO, Netflix faces challenges including a lack of premium content for its streaming service, looming competition and sizable streaming costs, says Ashley Swartz, principal of the New York digital consultancy Furious Minds, and former head of the interactive television practice at Digitas.

Swartz is a regular contributor to Beet.TV