VIEQUES, PR — With the proliferation of digital devices for consuming digital video, advertisers and publishers are faced with an enormous task of serving the appropriate file for the specific device.
To meet this challenge, London-based Videoplaza has launched a platform called “Karbon” to match up ads and content with some 7,000 specific device profiles, says Sorosh Tavakoli in this interview with Beet.TV
We spoke with him at the Beet.TV Executive Retreat in Vieques where he was a speaker.
The company recently raised $12 million in new funding in a round lead by Qualcomm and Innovacom.
Online Video Ads Doubled Year over Year
comsScore has found that video ads served have doubled year over year, reports Daisy Whitney in Mediapost.