Measuring brand-lift in real-time around online video advertising is an essential tool for brands, says Sean O'Neal, president of Vizu, the San Francisco-based analytics firm, in this interview with Beet.TV.
Vizu works with a number of video advertising solution providers. Today, it announced that its real-time solution has been integrated into the Adap.tv marketplace.
O'Neal was a participant in Tuesday's Beet.TV Summit on Video Engagement. We spoke with him before the session.