Kantar Video, the video analytics unit of WPP, is teaming with semantic Web services company Open Amplify to gather and organize social media chatter as part of Kantar's product offering.
For an overview on Open Amplify, and how its tools will provide valuable data around video in the social media sphere, we spoke with Micheal T. Petit, co-founder and CIO.
We inteviewed him at the WPP Global Video Summit which was hosted by Kantar in New York earler this week.
Andy Plesser
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