While Web has video has grown primarily in an "on-demand" ecosystem, an increasing amount of programming will be streamed live online, affording publishers siginificant new opportunities says Bismarck Lepe, co-founder of Ooyala, the Mountain View, California-based digital video services company.

Ooyala is powering Bloomberg's live television programming online.  

In this segment from the Beet.TV Video Strategy Summit, held at Bloomberg last month, Lepe explains the genesis of his company with its early embrace of adaptive streaming and his views on opportunities around live programming.

Andy Plesser

Disclosure:   Ooyala was a sponsor of this conference.