The Word from Our Video Summit: The Revolution is Now

By on 04/05/2011 11:24 AM @

Half of buyers of Internet-ready TV’s are connecting to the Net, video consumption on mobile devices for big publishers like iVillage is quickly increasing, linear television is inexorably moving online and to mobile devices, Madison Avenue is moving beyond pre-roll to interactive ads and big publishers including AOL, MSNBC.com are finding new ways to connect their content with audiences outside of their giant destination sites via innovative syndication and discovery strategies.

These are some of the topics covered in the Beet.TV Video Strategy Summit held at Bloomberg headquarters last week. 

Here at Beet.TV, since way back in 2006, we have been exploring “root of the media revolution,” the incredible transformation of digital video. This is the most dynamic period we have seen.

We have assembled the five, individual panels in this video player.   To select a session to view, use your cursor to scroll up or down.  Below is a list of the sessions and the speakers.  Thanks to Erick Schonfeld, co-editor of TechCrunch for helping me moderate.

Thanks to Bloomberg for hosting us and to Ooyala and to Yume for being our presenting sponsors.  And, thanks for Ooyala for publishing the conference video on their snazzy player. 

The Technology Around Online Video News  

Kevin Krim – Global Head of Bloomberg Web Properties, Moderator

Bismarck Lepe – President, Products, Ooyala

Adam Singolda – CEO, Taboola

The Emerging Technology of Online Video Distribution

Erick Schonfeld – Co-Editor, TechCrunch, Moderator

Kevin Krim – Global Head of Bloomberg Web Properties

Bismarck Lepe – President, Products, Ooyala

Ross Rubin – Director of Industry Analysis, NPD Group

Chris Van Noy – Chief Strategist, Media & Entertainment, Akamai

Rob Davis – Director, Interactive Video Practice, Ogilvy Interactive

Paul Slavin – EVP, ABC Digital Media

Women and Online Video

Andy Plesser – Executive Producer, Beet.TV, Moderator

Jodi Kahn – Executive Vice President, iVillage

The New Technology of Video Advertising

Andy Plesser – Executive Producer, Beet.TV, Moderator

Ed Haslam – Senior Vice President, Marketing, YuMe

New Strategies for Digital Video

Andy Plesser – Executive Producer, Beet.TV, Moderator

Ed Haslam – Senior Vice President, Marketing, YuMe

Michael Dresner – COO, CineSport

Mark Marvel – Senior Director, Emerging Media Monetization, MSNBC.com

Bill Lederer – CEO, Kantar Video, WPP Group PLC

Dermot McCormack – Executive Vice President, Digital, MTV

Ran Harnevo – Senior Vice President, AOL Video

 

 

Presented by Logo: BeetTV Logo: Ooyala Logo: YuMe

 

 

 

Recent Videos
image
The Viral Video Is Not a Business Model

While the viral video hit can be golden for brands, it can’t be done consistently and it’s “not a sustainable business model” says Mitchell Reichgut, CEO and founder of the Jun Group, a digital video ad services firm that secures views for branded content on hundreds of publisher ...

image
TubeMogul Crushes Wall Street with 64% Rise on First Day of Trading

Whether the dramatic increase of the company’s stock price on its initial day of trading, which closed at 11.50, up $4.50 or 64%, can be sustained or not, time will tell.  For TubeMogul co-founder and CEO Brett Wilson, he is focused on “building a big, transformative company,” he told ...

image
Native Video Advertising on Mobile Devices Powers Growth for Jun Group

The dramatic rise of mobile, opt-in video advertising has helped fuel revenue growth for the New York-based adtech firm Jun Group by 120% in 2013 and the company is on pace for that kind of growth this year as well, says CEO Mitchell Reichgut  in this interview with Beet.TV. In the last few years, Jun ...

image
Simulmedia’s Morgan: TV Finally Embracing Ad Tech

Tacoda and Simulmedia founder Dave Morgan is just back from a fun week chewing over the TV ad tech revolution at Cannes Lions with Beet.TV He is interviewed on stage by digital media investment banker Terence Kwaja. In this AdAge article, Morgan concludes channel fragmentation, a desire for accountability ...

image
Comcast Serves up 13 Million Video Streams of World Cup: “TV Everywhere is Ready for its Close-up”

Comcast has provided  13 million video streams of World Cup matches to subscribers watching via digital devices.   That’s up  55% over the number of streams for the Soichi games, the cable giant says. The enormity of the digital consumption represents something of a watershed moment for “TV ...

image
Sling Rolls Out New Box With Added Mobile Features

Echostar-owned Sling Media introduced a new box to deliver pay TV channels to other devices. The “Slingbox M1″ and “SlingTVTM” are designed to be mobile friendly and are slated to retail for $149.99.  Here is the company press release. In the last year, Sling Media has been focusing ...

image
Digital Targeting Enables Consumer Choice in Storytelling, MediaCom’s Savic

CANNES, France — In a digital world, where transparency is the name of the game, brands can’t hide anymore. What works and doesn’t work is apparent every day, says Sasha Savic, CEO of MediaCom USA, during an interview with Beet.TV at Cannes. “We used to love our ideas. Now, it ...

image
Britain’s Mail Online, Growing Fast in U.S……and Making Waves

The British tabloid the Daily Mail, known as Mail Online,  has become the biggest English language newspaper destination site in the world.  It is growing quickly in the U.S., with a 30 percent  increase over last year, and monthly unique visitors up to 36,4 million, according to comScore.   That growth ...

image
Video Conference Platform ‘Vidyo’ Raises $20 in New Round

Vidyo, the live video platform solution that powers Google Hangouts and a number of other enterprise-level implementations. has raised an E round of $20 million, the company announced today.   Last year we sat down with VP Ray Glynn about the company and the opportunities to implement live streaming across ...

image
Web Originals from Netflix, AOL, Crackle Get Emmy Nods

Netflix, AOL and Crackle were among the digital-first video producers to get recognized with a slew of Emmy nominations which were announced yesterday.   Netflix received several nominations for its big budgeted series.    In the category of Outstanding Short-Form, Nonfiction Program, Crackle’s ...

image
DMEXCO Expects 30,000 Attendees for Giant Digital Media Expo in Cologne

It may not have the sunshine and parties of Cannes Lions, or the glittery nightlife of CES, but DMEXCO (digital media expo) in Cologne is where business gets done for the digital media industry, says Christian Muche, co-founder of the giant two-day conference in September which will attract  a ...

image
Mobile Ratings Next for Nielsen

The TV ratings giant is prepping to add mobile ratings to its product mix. The goal for Nielsen? To weave mobile into TV ratings in time for the fall season, said Steve Hasker, President of Nielsen Global Products, in an interview with Beet.TV this spring. The addition of mobile to the TV ratings set can ...

loader