SEATTLE, WA — There has been much talk about the emergence of "TV Anywhere," an initiative from Comcast and Time Warner which allows cable TV subscribers to log into their cable menu on their PC's, regardless of where a subscriber may be.

As more and more young consumers watch television on a computer, the industry is taking this new strategy.  This shift is also being made now as technology supports a proper viewing experience, which is important for both the viewers and content creators.

We got an overview on TV Everywhere from Ian Blaine, the CEO of thePlatform, a video services company owned by Comcast. We visited Ian recently in his Seattle headquarters.

This our second of three interviews.

Update: Peter Kafka at MediaMemo reports on a deal with Comcast and Discovery in a "TV Everywhere" related development.

Andy Plesser, Executive Producer