Young Adults Giving Up TV in Big Demographic Shift, Adobe's Top Biz Dev Exec

SAN FRANCISCO -- Online video is replacing television for consumers 25 years and younger  as part of a dramatic demographic shift.  Watching video on a personal computer is becoming the principal way young adults consumer video. 

On Tuesday, I spoke with  Adobe business development chief Bill Rusitzky.  For many young adults 25 and under, there is a greatly diminished interest in watching television as video consumption is shifting dramatically to the PC, he told me.  He says that as this population grows, there will be a big change in media consumption patterns over the next ten years.

While the nascent online video industry is figuring out business models, a big demographic shift is on our side. 

For a comprehensive look at the technology which is moving television to the PC and Mac, check out this big feature on CNET News.com by Maggie Reardon.  Here's another round up on how to "cut the cable cord" by Chris Albrecht at NewTeeVee.

Over at USA Today, David Lieberman covers how technology has spawned content from "prosumers."

-- Andy Plesser, Executive Producer

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