Co-founders Jason Liebman and Daniel Blackman, along with other Google alumni, have raised $8 million and launched HowCast a new company that produces and distributes "how to videos" on a range of topics.
They explain that content is arranged around some 1400 categories. Jason explains that creating subject-specific is important to advertisers. They told me that Jet Blue has become an advertiser for travel-related clips.
The videos are produced in-house and licensed from others. Also, the company has launched a platform for pro-sumer videographers to apply and submit "how to videos" for pay. This content creation platform sounds similar in ways to Current TV and TurnHere.
— Andy Plesser