With new management in place, there’s a lot of action underway at Yahoo! these days. The clock is running on Jerry Yang’s new 100-day action plan.

Not sure if corporate communications is part of the plan, but Yahoo! surely needs to improve its image and could be making some progress by landing Ruth Sarfaty as Vice President of Corporate Communications for the Advertiser/Publisher group.

Ruth recently left AOL where she headed up PR for the media and entertainment group.  Ruth’s one of the most accomplished public relations professionals I know.  I had the pleasure to work with her when we were both at Howard J. Rubenstein Associates.  Later, Ruth retained my firm for PR services for AOL.

Ruth will be based in New York and will commute monthly to Sunnyvale.

Good luck, Ruth!

Here are some PR pros to know

Ruth Sarfaty, me, PR Week Editor Julia Hood, Cheryl Crispin and Jim Finn.

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