We’ve been exploring the world of newspapers and their use of online video.
We just learned that London’s The Sun, the Murdoch-owned London tabloid, has built a wildly successful online video player and big viewership.
Beet.TV has learned that a recent clip titled "friendly fire" has gotten more that one million views. That’s pretty impressive for a newspaper site.
The clips are entertaining but there are a couple of things to grumble about the Sun’s page: the videos don’t seem to have distinct urls and no embed is provided. There are some very "cheeky" clips — in keeping with the tone of the tabloid, natch.
— Andy Plesser