Executive Alert: Stop the Denial and Condemnation of Social Networking: Get with the Program NOW, Urges Forrester’s Top Marketing Executive Officer

Forrester Research provides research and consulting services to many of the world’s leading companies. We caught up with Brian Kardon, the chief marketing officer, in his Cambridge, Mass office. He says it’s time for executives to get past the denial thing about social networking and grasp the “sea change” in communications.

He says that denial is widespread and the condemnation he hears from executives about “all those blogs are a bunch of crap” is really off-base. He urges executives to immerse themselves in the new media by joining business networks, receiving RSS feeds and posting to blogs.

— Andy Plesser

(Coming Clean: Forrester Research is former client of Plesser Holland, publisher of Beet.TV)

Forrester Research, Brian Kardon, Corporate Blogging, New Media

By Beet TV on July 18, 2006 @

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Executive Alert: Stop the Denial and Condemnation of Social Networking: Get with the Program NOW, Urges Forrester’s Top Marketing Executive Officer

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