Outbrain COO: Titles And Thumbnails Essential For Effective Content Sharing

The title and thumbnail accompanying online content plays an impertative role in how effectively it shared on the social media space, says the content recommendation firm, Outbrain's COO, David Sasson, in this interview with Beet.TV

 

Outbrain CEO: Good Content Titling Makes For Effective Sharing

Good titling will make for effective sharing via social media says the content recommendation firm, Outbrain's CEO, David Sasson, in this interview with Beet.TV

 

Eyeview Personalized Video Ads Drive Brand Lift, Purchase Intent

Video ad targeting firm Eyeview is delivering double-digit boosts in brand lift, brand awareness and, purchase intent with its targeted personalized ads for brands such as Ace Hardware, Capital One, Alfa Romeo and Hotels.com. Beet.TV recently caught up with the company’s Co-Founder Tal Riesenfeld for more insight on how Eyeview’s targeting tools are working for […]

 

Improved Video Playback Can Double Viewing Time, Conviva Says

An optimized video experience can double the amount of viewing time. That’s the finding of online video ad technology firm Conviva, says the company’s Darren Feher, president and CEO, during an interview with Beet.TV.

 

Video News Panel: Online Shows More “Dressed Down” Than TV

Online video news does not need to meet the manicured production demands of television, says video news panel at Beet.TV’s  video news strategy session.

 

Newspapers, Wires and Cable Nets: Seeking an Editorial Niche and Business Around Online Video News

Online video broadens audience engagement and establishes print news organizations as a stronger competitor in local markets, but it requires a significant investment of time for consumers says a panel of news executives at Beet.TV's video news strategy session.

 

NewsLook, Syndicator of Video News

NewsLook syndicates online videos from some 50 sources, including the top news wires, niche producers  and independent video journalists, says founder Fred Silverman in this interview with Beet.TV

 

Hearst CTO: Metadata Increases Audience Access To Online Video

Standardizing metadata and leveraging it across each aspect of the work flow, will increase the visibility of online video, says Michael Dunn, CTO of Hearst Interactive, in this interview with Beet.TV

 

eBay Bests Amazon as Leader in Mobile eCommerce, Report

Bloomberg Business Week reports that after lagging behind Amazon in online commerce, eBay is the leader in mobile commerce and is positioned for explosive growth.

 

Yahoo’s Old Fashion Take on Value of Journalism: Scoops Drive a Media Business

LOS ANGELES –Hiring a small group of enterprising sports reporters four years ago, who grabbed headlines with scoops, was a clear indication of the value of original journalism in driving traffic and attracting advertising dollars.

 

Kara Swisher, Walt Mossberg Readying All Things Digital Conference: Big Opening Night with Steve Jobs

Spectacular line-up for the Wall Street Journal’s All Things Digital conference kicking off on Tuesday (6/1) night in Rancho Palos Verdes, the seaside town near LA.

 

Local TV Stations Maximizing “Hyper-Local” Online Opportunities

Television stations are aiming to offer new Internet ad opportunities this year, especially surrounding search and hyper-local opportunities, said David Lebow, CEO of Internet Broadcasting, during a recent interview.

 

Ads on the iPads, Dollars in Your Pockets

Apple said Monday that it sold one million iPads in the first 28 days of release, reaching that milestone for the tablet computer faster than it did for the iPhone.

 

Thought Equity Motion Inks Deals with NCAA and BBC

Veteran rights management technology firm Thought Equity Motion has been busy this year, signing deals with both the NCAA and the BBC.

 

NBC Local Media Launches “Feast,” an Aggregated Restaurant Ratings Tool

SAN FRANCISCO–NBC Local recently launched a beta site called Feast.  It combines ratings from top sources including the NYT.com, Zagat, and Yelp to determine overall rankings of local restaurants.

 

Google’s Chrome Has 40 Million Active Users, Glide Annouces Extension at CES

MOUNTAIN VIEW, CA–Google's Chrome has reached 40 million active users since the Windows beta release in September 2008.  Beet.TV's Daisy Whitney visited Google headquarters to speak with Google spokesman Eitan Bencuya about developments with the new browser. 

 

“Early Adopters” are Migrating from Social Networks to Cool Websites, Hitwise’s Bill Tancer

What's the next big thing in new media?To answer that question, I turned to Bill Tancer, author of of Click and the research guru at online audience measurement firm Hitwise.

 

Video Services Start-up Ooyala Readies Licensing Scheme for Web Video Syndication

MOUNTAIN VIEW, CA  — First, the question everyone wants to know when reporting on the video platform company Ooyala. What the heck does Ooyala mean?

 

Comcast’s thePlatform Unit Dominates Online Video Services for Cable Operators in North America

SAN JOSE, CA — Adding another notch to its cable customer belt, online video technology firm thePlatform inked a deal to power broadband video for Rogers Cable. 

 

eBay is a Style Barometer: Plaids, Rocker-Chic, and Leather Jackets are Hot, Says Constance White

NEW YORK, NY– eBay has the pulse of the fashion market because, "It's probably the only place that a person could come to and really see the breadth and depth of style at their fingertips," says Constance White, Style Director for eBay.

 
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