John Seely Brown, former Chief Scientist at Xerox and director of its Palo Alto PARC center, explains how successful video blogging will take shape. It won’t be bloggers speaking into a camera, but will contain compelling content, vignettes and information that takes advantage of the form. Brown is currently a senior fellow at USC’s Annenberg School of Communication.

Brown was interviewed on April 6 at the annual meeting of the Arthur Page Society, a professional association of corporate communications executives.

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