TubeMogul’s most recent initiative has been helping to solve the viewability issue for advertisers. By making the code open source and partnering with competitors, TubeMogul has been working to solve this problem not just for TubeMogul, but for the industry, says Brett Wilson, co-founder and CEO of TubeMogul.
Last week TubeMogul, the California-based video ad technology company, announced a $10 million round of financing from SingTel, a Singapore-based telecommunications company.
“Asia’s a part of the world where we’ve invested really significantly, and this makes it a little bit easier to partner with someone that’s already there and dominate in the market,” Wilson says.
We spoke with Wilson during an interview with Ashley Swartz, CEO and founder of NY-based digital consultancy Furious Minds and a regular contributor to Beet.TV, at the VideoNuze Online Video Ad Summit in New York.