Friday, April 22, 2011
Live, Linnear Online Programming Emerging as Big Revenue Opp for Publishers, Ooyala's Lepe
While Web has video has grown primarily in an "on-demand" ecosystem, an increasing amount of programming will be streamed live online, affording publishers siginificant new opportunities says Bismarck Lepe, co-founder of Ooyala, the Mountain View, California-based digital video services company.
Ooyala is powering Bloomberg's live television programming online.
In this segment from the Beet.TV Video Strategy Summit, held at Bloomberg last month, Lepe explains the genesis of his company with its early embrace of adaptive streaming and his views on opportunities around live programming.
Andy Plesser
Disclosure: Ooyala was a sponsor of this conference.
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I watch more than just Bloomberg's programming online thanks to DISH Network's dishonline.com that shows me all my programming that I’m subscribed to online. Plus I don’t have to worry about me going to an unprotected site that might have viruses. A co-worker from DISH told me that customers that subscribe to Dish Platinum package can access over 3,000 films and EPIX programming online plus HBO and Cinemax customers can access HBO GO and MAX GO. Come and check this out.
That can be one of the great amount of traffic will be concerned which is one of the adaptive streaming.
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This comes at no surprise to me. It's nothing less than crazy how many jobs programming, and the tech revolution more generally, are creating in the U.S. and around the world!