This is astonishing: A tiny New York start-up, bootstrapped by two Brown grads who met in their dorm as freshmen, and $750K in angel money, have created a video platform that is streaming more video clips to women than many huge brands.
The ranking, which was released by Nielsen Online a few minutes ago, bundles Twistage
with MarthaStewart.com, iVillage Networks and Fisher Price. Of
course Twistage is not a brand, it’s a video publishing solution.
David Wadler, CEO and
co-founder was excited to see the numbers. Here’s what he told me:
"I
think that the woman’s market — at least from the video perspective — has
been somewhat under served. The Nielsen numbers speak to that; it’s a mere
fraction of our overall traffic, but represents a sizable chunk of the video in
that demographic. Of the live sites that currently use Twistage for
video, I think that PerezHilton.com and Kidzbop.com in particular skew largely
female. We have a few other clients in development that will be
launching/relaunching sites that cater specifically to women."
On
Monday, Fastcompany.tv launched on
Twistage. Here is my second interview with David. He met his co-founder David Wegman at Brown in 1992. He met up with the third co-founder Bruce Wang four years ago.
Congrats,
this is very exciting!
— Andy Plesser
