SAN FRANCISCO — The advent of online video has caused some question among industry analysts about what it means for the future of broadcast television. However, Alex Jacobs, VP of Marketing at Digitas, suggests that digital media is not hurting broadcast and traditional mediums—rather, it’s saving them.
Less than 10% of the time people spend watching connected TVs is with over-the-top and virtual services, while more than 90% is still with traditional programming, and that ratio won't likely change soon, says Ashwin Navin, CEO and Co-Founder of social TV software firm Flingo, in this interview with Beet.TV
As the use of "second screen" devices during television viewing grows, so has the desire of consumers for second screen content that adds to their viewing experience.
Bravo has launched its first Zeebox integration with its series Life After Top Chef, says Lisa Hsia, EVP of Digital Media at Bravo, a NBC Universal unit, in this interview with Beet.TV
As growing numbers of television viewers are turning to their second screen devices (i.e. laptops, smartphones and tablets) while watching their favorite TV programs, more and more content designed with the second screen in mind is coming to fruition.
Shazam, the app for smart phones and tablets which "listens" to television shows and immediately surfaces up related information, has been used by major brands in 150 television campaigns, says David Jones, EVP for marketing, in this interview with Beet.TV
As more consumers use a "second screen" video device (tablet/mobile/notebook) to supplement their television viewing, content creators will have an opportunity to make content specifically for a "second screen," says Eric Anderson, head of content and product solutions for Samsung North America, in this interview.
The World Series is Shazam-enabled, allowing television viewers in the United States to use their mobile and tablet devices to synch up to their televisions for up-to-the minute news, social buzz, stats and other information about the game, says David Jones, EVP for Marketing for the London-based company.
CHICAGO — Expect more two- and four-screen experiences across CBS’ special events, sports and regular programming this quarter and into 2013.
CHICAGO — After a myriad of trials and tests, Starcom MediaVest Group, has launched addressable ad campaigns en masse for two national clients in recent weeks.