Second Screen

The next hurdle for second screen marketing lies in measuring consumer sentiment towards a TV show, says Alan Wolk, Chairman of Second Screen Society, in an interview with Beet.TV. That can be done by tapping into the treasure trove of data available via mobile phones that consumers use to interact with a show. “How do […]

SAN FRANCISCO — Viggle has set about enabling a virtuous “circle” of TV discovery and reward after acquiring Dijit in January. Dijit’s NextGuide product lets broadcasters place a “reminder” button on their pages so that viewers can receive notifications of upcoming shows. Viggle, a check-in app that gives users rewards for watching shows, acquired the […]

LONDON — More advertisers may soon buy synchronized video ads on multiple digital screens to continue reaching TV viewers distracted by secondary devices. Group M’s data and audience unit Xaxis has already operated the scheme, dubbed Xaxis Sync, in the Netherlands, buying social mobile ads corresponding to TV spots identified by data partner Civolution. Now […]

LAS VEGAS – The manpower and resources behind local news have shrunk but the time frames have not, leading to a lot of repetition in news programs, says Phil Alvidrez, executive in charge of production for RightThisMinute, a TV show that publishes online video content – and tells the story behind it – before it […]

LAS VEGAS — Cisco is gearing up for the tablet to replace the remote control as the primary means for consumers to interact with TV. At the recent Consumer Electronics Show in Las Vegas, Neil Cormican, Senior UX Design Manager at Cisco Systems, demonstrating how the company’s second-screen app would work in a video interview with […]

Everyone has been talking about “second-screen” experiences. But what do those experiences really bring to advertisers’ party? Greater consumer engagement, says a tech vendor. In the Netherlands, Civolution, whose technology knows which ads are playing on which TV channels and when, has been delivering that real-time data to Group M’s data-driven ad unit Xaxis. “As […]

This year, Dutch TV data provider Civolution has been helping social ad firm Optimal place Facebook ads on second screens, chronologically synchronized with TV ads. Next up, the firm wants to get a lot more detailed. “2013 was all bat establishing the goalset,” Civolution senior product manager Stefan Maris tells Beet.TV. “2014 will be all […]

Wywy, a German startup that helps advertisers serve ads to mobile devices in sync with TV commercials, plans to launch in the US and elsewhere, having raised a $7 million second investment round. The outfit ingests ad videos from advertisers and uses decade-old automated content recognition in mobile apps to identify when a viewer is watching […]

Philips spin-out Civolution may be best known for the  video watermarking technology it inherited in its acquisition of Teletrax. But the Dutch outfit also brings other offerings to the table. Civolution technology also provides clients with real-time metadata describing on-air TV content. When this is used to target advertising in social networks, the results can […]

AMSTERDAM — One of the first second-screen films ever made has sold rights to English-language territories, says the film’s director Bobby Boermans, during an interview with Beet.TV at IBC last month. Boermans recently directed “App,” a Dutch thriller about smartphone-addicted teens. Boermans said rights have now been sold in 20 territories including Australia, New Zealand […]

Over the last couple of years, we have seen countless research reports highlight the growth in consumers’ use of alternative-screen devices whilst they watch TV. But amongst the clearest and most useful snapshot of the true meaning of what has become a mature trend is IPG Media Lab’s contrarian new report, The Second Screen Fallacy, […]

AMSTERDAM — Dual exposure on a second screen app and on TV can drive big lifts in brand awareness and likeability, says Greg Consiglio, President and Chief Operating Officer for second screen service Viggle in an interview with Beet.TV from IBC at the 2nd Screen Summit. Citing a study Viggle conducted with Nielsen earlier this year, he says brands […]

AMSTERDAM — Technology company Civolution is using its tools for second-screen applications to enable multi-screen synched advertising, says Alex Terpstra, CEO of Civolution, in an interview with Beet.TV from IBC at the 2nd Screen Summit. The Netherlands-based company’s watermarking and fingerprinting tools can also be used to identify ads in real time at the moment they […]

AMSTERDAM — Given the growth in second-screen applications, expect broadcasters to build in tools and technology to deliver real-time graphics, text and information with their shows in the coming months. That’s the prediction of Anthony Rose, Co-Founder and CTO at Zeebox, a companion TV app, in an interview with Beet.TV from IBC at the 2nd Screen Summit. […]

AMSTERDAM — At this year’s video industry conferences, we are hearing a lot from technology vendors claiming to have cracked the second-screen advertising opportunity. The latest is a pairing, Cisco and Innovid, who used IBC to show off two proofs of concept. In the first, the pair would use metadata describing a linear TV ad […]

Carlos Slim, the Mexican billionaire, has made a $40 million investment in Shazam, the U.K.-based software company, Reuters reported earlier today.  The company identifies music and television programming via the microphone on a mobile device and displays related information on an App.  It has been growing quickly with broadcasters and advertisers seeing to be part […]

CANNES – After branching out from identifying music to enabling TV ad interaction, now mobile app Shazam wants to start aggregating its wealth of user data to encourage greater user engagement. “Expect to see us do more and more around content and engagement, and becoming a more of a destination app around music instead of […]

LONDON –  While second screen apps for TV shows can have a big and immediate  impact, their use is fleeting, and the industry needs a more standard approach, says Simon Daglish, Group Commercial Director at Britain’s ITV  network in this segment from recent Beet.TV leadership event at GroupM’s offices. For the app for “Britain’s Got […]

Audio Content Recognition (ACR) software*,  which synchronizes TV watching with a tablet or mobile device, will “change the world,” says Lou Paskalis,Vice President, Global Media, Content Development and Mobile Marketing at American Express, in this wide-ranging interview with Beet.TV He explains that ACR will provide  brands with a full “sixty minutes” to market to an […]

LAS VEGAS – KIT digital, a leading video software and services company, debuted 2Si, a suite of products for second screen, at NAB 2013. Beet.TV spoke with Alan Wolk, global lead analyst for KIT digital, in this video interview about the new app. At NAB, KIT digital showcased their social program guide which developed from […]