Advertising

Interactive ads for Lincoln on AT&T U-Verse are engaging visitors up to 15 minutes and driving "tens of thousands" of leads, says Christopher Monteferrante, VP of Media Sales at U-Verse.

Gannett's PointRoll unit announced an alliance with Tremor Video to dynamically serve locally-oriented online video advertising.

Despite uncertainty in the overall economy, publishers such as CBS and Hulu both say that demand remains strong for online video ads and inventory. "The demand is still voracious," said Ken Lagana, SVP Sales, CBS Interactive during the recent Beet.TV Online Video Leadership webcast.

Viewers want different viewing experiences on different devices and advertisers should keep those habits in mind as they plan three-screen campaigns, said Donnie Williams, Chief Digital Officer at Horizon Media, while speaking at a Beet.TV Online Video Leadership webcast in New York last month.

Viewers of Blip.tv content complete the viewing of pre-roll video ads at a rate of 33 percent higher compared to industry norms, says Mike Hudack, CEO and co-founder in this interview with Beet.TV.

The vast majority of ad buyers placing ads through Adap.tv are higher-end brands buying for the upper funnel, said Toby Gabriner, president of Adap.tv during the recent Beet.TV Online Video Leadership webcast. He explained the difference between networks, exchanges and marketplace and where Adap.TV fits.

Nielsen has introduced a new system for publishers and advertisers to measure gross rating point (GRP’s) across web properties, social networks and around online video.

OneScreen, the Costa Mesa-based online video platform company, is expanding its syndication services with a big win with Meredith Publishing.

Hulu, the entertainment portal which is also the biggest online video advertising platform, having served nearly one billion ads last month, provides double the return to advertisers, compared to television, says Kevin McGurn, VP of Sales for Hulu.

The recent TV upfront helped to prove that both social and online video can drive audience and build fan bases for TV shows, said Amanda Richman, MediaVest’s digital chief in an exclusive interview with Beet.TV.

comsScore has just published its video traffic rankings for July and Adap.tv registers as the largest online video ad properties site, behind Hulu and ahead of Tremor Video.

Metrics are starting to improve in the online video advertising business and that’s important given the increasing role branded entertainment is playing for video sites, said Matthew Corbin, Chief Product Officer at DBG, in an interview with Beet.TV

REDWOOD City, Calif — As mobile video consumption continues to skyrocket, video ad technology YuMe is making strides to capture ad dollars across platforms, from online to connected TVs to mobile phones.

Consumers are willing to accept a number of advertising spots inside of longform content, much as they accept ad in television programming, according to a study by FreeWheel, the video advertising management software company.

Online video advertising is on track to become one-third of all online display advertising by 2014, and as it grows advertisers will increasingly look to quantify consumer engagement with those ads.

SAN MATEO, Calif — For advertisers and publishers seeking efficiency and brand safety with online video, "control" over content, page placement, ad unit and user experience are essential, says Vijay Rao, Senior Director, Strategic Planning at Adap.tv.

Earlier this month, the Digital Broadcasting Group (DBG) announced that it has introduced a syndication platform for small and large publishers to monetize their videos across multiple, related sites.

As online video advertising rockets to nearly $2 billion this year, the industry will collectively need to take a number of steps to ensure the money is well spent.

The term “premium online video” has often been used to refer to programming produced by Hollywood studios and programmers, but premium is now increasingly being defined by the marketer and by the viewer, said online video ad experts during the Beet.TV Leadership Webcast which originated in the AOL Studios in New York last month.

Some brands are still unaware of what constitutes premium content online, and will often think first of YouTube and Hulu for online video advertising, even though those sites are still more centered on user-generated content and TV programming, respectively.