As online video advertising rockets to nearly $2 billion this year, the industry will collectively need to take a number of steps to ensure the money is well spent.

That was the conclusion of the Beet.TV Leadership Webcast which originated in the AOL Studios in New York last month.

Those steps include proof for marketers that online video buys work for publishers, advertisers and consumers; standardization of metrics, measurement and ads; and also online ad verification and fraud protection to make sure video spots are placed in brand-safe environments.

Those were the insights offered during the panel by online video experts including Jason Krebs, Chief Media Officer at Tremor; Molly Sugarman, Director of Digital Media Innovation at Horizon Media; and Seraj Bharwani, Chief Analytics Officer at Visible Measures.

Daisy Whitney

 

 

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