REDWOOD City, Calif — As mobile video consumption continues to skyrocket, video ad technology YuMe is making strides to capture ad dollars across platforms, from online to connected TVs to mobile phones.
In one of his first interviews since taking the reins as CEO for a second stint earlier this month, Yume's Jayant Kadambi emphasized the capabilities of the YuMe network to deliver and measure audiences for video on multiple platforms.
“We want to make sure videos are available across connected TVs, mobile and online video and that content producers have the ability to distribute their content on all three platforms and monetize equally,” Kadambi said. “One of the bigger problems with advertising in video has been a lack of scale, but as audiences scale across multiple platforms you get a larger audience size.”
YuMe has made a big push to expand more into mobile. Earlier this year, YuMe hired several mobile video veterans including six executives from the mobile video ad network Transpera that was acquired by Tremor Media. Those hirings coupled with the acquistion of mobile advertising company Appealing Media in June signify the importance that mobile is playing in YuMe's long-term strategy.
Research firm In-Stat recently reported that two-thirds of Smartphone users watch mobile video, and by 2015 consumers will watch more than 693 billion minutes of video on their phone.