“Control” Is Essential for Online Video Efficiency, Adap.tv’s Vijay Rao

SAN MATEO, Calif — For advertisers and publishers seeking efficiency and brand safety with online video, "control" over content, page placement, ad unit and user experience are essential, says Vijay Rao, Senior Director, Strategic Planning at Adap.tv.

Beet.TV visited Adap.tv's Bay Area headquarters earlier this week for a chat about the challenges facing the emerging medium and how Adapt.tv is solving them.

Adap.tv is sponsoring the August 23 Beet.TV Leadership series titled: Online Video Goes Primetime. Rao speaks about the upcoming webcast int his interview.

Andy Plesser

Disclaimer: This video post has been published as part of the Adap.tv sponsorship of Beet.TV

By Andy Plesser on August 14, 2011 @beet_tv

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“Control” Is Essential for Online Video Efficiency, Adap.tv’s Vijay Rao

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