Advertising

PALO ALTO, CA — Having the utility to share the identity of those who interact with brands,  Facebook is a unique platform for advertisers says Jennifer Kattula, who manages advertising agency relationships at the company.

Scott Donaton, former editor editor of Ad Age, who leads the two-year-old, IPG branded content unit Ensemble, has his first big, high-profile campaign with a progam for Denny's.

LIve concert programming delivers unique value as an "emotional connection" for sponsoring brands says Scott Reich, VP of Programming and Original Content for VEVO.

With the widespread implementation of a rich media ad unit called "Project Devil," and a standardized, in-page video template, Aol will soon have "video on every page," says Jeff Levick, President of Global Advertising and Strategy at Aol in this interview with Beet.TV.

Scott Ferber, the Baltimore-based entrepreneur who created and later sold Advertising.com to Aol, launched TidalTV, an online video ad optimization platform, in 2007. 

Los Angeles-based Panache has introduced a technology to allow publishers to insert interactive advertising into live streaming on multiple devices including Apple iOS and Android devices.

Video can help a brand stand out on Facebook and draw more fans.

It's been a busy few weeks for Blip.tv, the big New York-based video site for eposodic programming.  It went through a complete site redesign, becoming an entertainment destination site, and bulked up its roster of orginal programming with a new distribution agreement with The Collective.

Auditude, the Palo Alto-based provider of IP video advertising services, is deepening its relationship with DailyMotion, the enormous Paris-based video site, and with New York-based Major League Baseball.

To be sure, it seemed like an odd choice of music for the 500 marketers, agency execs and Hollywood producers as they settled in their chairs for the start of the Digitas NewFront event during Internet Week.

With social media "blowing up" the marketing landscape, "non-working" media, as opposed to traditional media buys, could reach fifty percent  of budgets for some big brands, says Jordan Bitterman, SVP and Social Media Practice Director at Digitas in this interview with Beet.TV

The conventional means of charging for online video at a cost per thousand impressions (CPM) for video ads is quickly changing.

With the launch of the Heidi Klum site and video series, Aol is not creating a new "show" per se, but a branded "experience," says Jeff Levick, President of  Global Advertising and Strategy, as he explains in this interview with Beet.TV.

Yahoo has 26 Web original programs, and claims the most traffic for nine out of the top ten Web's original shows.  

Adap.tv, the enormous online video ad marketplace, reports that the amount that advertisers pay for one thousand impressions (CMP) have risen an extraordinary 125 percent for premium content, year over year, says Amir Ashkenazi, CEO, in this interview with Beet.TV.

PALO ALTO, Calif — In an effort to provide marketers with the tools to advertise effectively, the giant social network has created the “Facebook Studio.” 

AdKeeper, the New York-based company which allows Web users to "keep" display ads for later viewing, has contracts in place to put its "button" on 27 percent of the world's display inventory, says founder and CEO Scott Kurnit in this interview with Beet.TV.

The leading online video ad network*, Tremor Media, has been renamed Tremor Video as a means to amplify its business offering, says Jason Krebs, Chief Media Officer of Tremor in this interview with Beet.TV.

My Movie Pitch is a program to solicit movie ideas in a sixty-second pitch, launched in conjunction with the Tribeca Film Festival in a program by  American Express. 

While online video is effective in building brand awareness and "upper funnel activity," the big value is as a "vast bed for testing" television advertising, says Donnie Williams, Chief Digital Officer at Horizon Media, the biggest independent media buying shop.