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BMW, perhaps the first brand to present original filmmaking on the Web, has a new series which targets upscale prospects for its new 6 Series.

LOS ANGELES — The successful Web show Leap Year, which just wrapped the ten-episode series that ran on Hulu, logged nearly 3 million views for the show and is angling for a second season, the show's creator Yuri Baranovsky told Beet.tv during a recent interview.

LOS ANGELES — For women-centric online programmer Deca.tv, a wide-reaching syndication strategy across bloggers, as well owned sites, can help grow a show, said Beth Le Manach, VP of Programming at Deca, in a recent interview with Beet.TV.

LOS ANGELES — The Collective started as a traditional talent management shop, but now also develops, produces and distributes content online reaching 300 million views a month, including the new show "Figgle Chat," said Dan Weinstein, manager of The Collective during an interview last week with Beet.TV in Los Angeles.

"Audience and data is sexy" and is key to the success of branded content, says Stephanie Sarofian,  Managing Director of Brand Content and EVP at Digitas, in this interview with Beet.TV.

The placement, context and library surrounding online video is critical to success in growing video views, said AOL Video's head Ran Harnevo in an exclusive interview with the New Media Minute.

Watch live streaming video from beet_tv at livestream.com       Live from the AOL Studio in New York today, September 27 at 2:00 p.m. EDT, tune-in to the Beet.TV Leadership event, a ninety-minute Webcast with top Web personalities, senior media and advertising agency executives for an exploration of the strategies around branded entertainment for […]

AOL Video has found a growing business around original Web programming, meaning shows which are sponsored by a specific brand, says Karen Cahn, VP for Branded Partnerships.

LOS ANGELES — First-run ad-supported windows have the greatest upside when it comes to Web video advertising, said Chris Williams, co-head of Disney Online Originals during a recent Beet.TV interview.

LOS ANGELES — Published on YouTube just two weeks ago, Gamer Commute is a runaway hit with over eight million views 80 thousand "likes."  

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Online audience measurement service comScore has released reporting that lets clients see how video audiences between sites overlap and relate to each other, the research firm told Beet.TV in an interview.

SAN FRANCISCO — At the TechCrunch Disrupt conference, Intercast Network launched a product which allows broadcasters to distribute their programming live via a rich display unit with accompanying social tools and e-commerce functionality.

Since the Los Angeles-based filmmaker/gamer  Freddie "W" Wong released "Gamer Commute" on YouTube this past Saturday, the two-minute clip has garnered nearly 5 million views and 18,000 comments.

comScore, which first broke out metrics around the top 50 YouTube partner channels for the month of July, is publishing analytics for all YouTube partner channels, which is many thousands, says Dan Piech, Product Manager, in this interview with Beet.TV.

Having decided as to "go it alone," and not be part of Hulu, CBS has seen dramatic growth of its business in an "open, non-exclusive approach" to syndication with deals with AOL, Yahoo, MSN and Comcast, explains Ken Lagana, SVP of Sales at CBS Interactive.

A common GRP for TV and online video could be a boon to online video, said Dave Campanelli, SVP and director of National Broadcast at Horizon Media, while speaking at a Beet.TV Online Video Leadership webcast in New York last month.  

Hulu is investing heavily in original and exclusive programming, such as "LXD," "A Day in the Life," and "The Morning After," said Kevin McGurn, VP Ad Sales at Hulu, while speaking at a Beet.TV Online Video Leadership webcast in New York last month.  

Tremor Video, the industry's biggest online video advertising network, has raised an additional $37 million in funding, the company announced this morning.

Shows with loyal viewership have the highest completion rates for viewing pre-roll ads, said Mike Hudack, CEO of blip.tv, while speaking at a Beet.TV Online Video Leadership webcast in New York last month.