Earlier this month, the Digital Broadcasting Group (DBG) announced that it has introduced a syndication platform for small and large publishers to monetize their videos across multiple, related sites.
This is an extension of DBG's current , broad-reaching syndication platform for its own stable of branded content.
With the new offering, small and large publishers will be able to syndicate via DBG and split incremental revenue with DBG and the sites where the content appears. DBG sells most of ad inventory with its dedicated sales staff of 30.
In something of a development in this sort of syndication strategy, DBG is allowing premium publishers to use the syndication platform "themselves," meaning they can monetize their syndication with their own ad sales, explains Matthew Corbin, Chief Product Officer in this interview with Beet.TV.
Corbin, former head of media partnerships at Google, joined DBG earlier this year.