Gannett's PointRoll unit announced an alliance with Tremor Video to dynamically serve locally-oriented online video advertising.
The partnership enables brands to buy video advertising on a national level through Tremor Video’s network while targeting and dynamically serving locally relevant in-stream video advertising through PointRoll– bringing part of the $17 billion local TV advertising market online, PointRoll announced today.
Ford is among the first big brands to be part of the new initiative.
Earlier this year, we spoke with Catherine Spurway-Hepler, SVP of Strategy at PointRoll. We have repubished that interview today.