Viewers want different viewing experiences on different devices and advertisers should keep those habits in mind as they plan three-screen campaigns, said Donnie Williams, Chief Digital Officer at Horizon Media, while speaking at a Beet.TV Online Video Leadership webcast in New York last month.
“We are looking at optimum ways to invest dollars and that [includes] how to invest dollars across channels,” he said. As three-screen usage increases, advertisers and agencies need to know how exactly consumers are using those devices so ad money can be invested in the best opportunities, Williams added.
This video is a highlight of the August 23 Beet.TV Online Video Leadership webcast. The entire session can be found here.