Advertising

Simulmedia, the New York based company that provides ad agencies the tools to make television buying decisions based on viewer profiles, much like Internet advertising, is testing a system to allow agencies to use that platform for online video viewers too.

SAN FRANCISCO —  Beauty TV is an over-the-top television network dedicated to broadcasting beauty content 24/7.  Beet.TV spoke with the network’s CEO, Rob Angelino, at the Smart TV and Multi-screen Advertising Summit in San Francisco to find out about Beauty TV’s strategy, as well as Angelino’s take on Smart TV.

SAN FRANCISCO — U.S. television viewers have begun watching more connected TV over the past few years, with products like Roku and Vizio’s smart TVs on the rise.

MONACO – There wil be a huge, tranformation change in the television, with mass advertisting migration to digital video in about five years, but one of most important trends to watch right now is the emergence of “mangetic” content – or company-sponosored, informational video says Geoff Ramsey, Chairman  and co-founderof eMarketer, in this interview with […]

SAN FRANCISCO — As more consumers adopt a digital lifestyle, complete with second-screen apps, tablets and connected TVs, brands are becoming interested in learning about connected TV advertising—who the viewers are and how they are engaging with this advertising. Parks Associates is at the forefront of this research and, at the Smart TV and Multi-screen Advertising […]

SAN FRANCISCO — As more and more consumers are adopting the multi-screen lifestyle and watching television content on connected TV platforms and devices, advertising needs are changing.  At the Smart TV and Multi-screen Advertising Summit in San Francisco Farhad Massoudi, Founder and CEO of adRise, spoke with us about this change and how his company […]

SAN FRANCISCO — Collider Media is working to make online video advertising inventory more valuable by including third-party data.  At the Smart TV and Multi-screen Advertising Summit in San Francisco, SVP of Strategic Partnerships, Pete Hagerty, spoke with us about Collider’s work and why addressable ad inventory is so effective.

MONACO – AOL’s Goviral, the London-based, global company for the distribution of brand videos, will launch in the United States in January, says Rene Rechtman, CEO and founder, in this interview with Beet.TV

SAN FRANCISCO — There’s a lot of hype right now around social TV and the “second screen” and how these trends are changing the face of television as we know it.  Mitch Oscar, Executive VP of Innovations at MPG, believes that this change may not be as immediate as some think.  At the Smart TV […]

SAN FRANCISCO — Television content is no longer just for TV-viewing, and as more and more consumers view content on smart TVs, tablets and other connected devices, digital advertising is spilling over into the broadcast market.  John Douglas, Ads Service Manager at DG, spoke with us about this trend at the Smart TV and Multi-screen […]

SAN FRANCISCO — The landscape of television viewing is changing and, as viewers are looking to watch television on a number of different devices, the landscape of television advertising is changing as well.  David Dembitz, CEO of Vidillion, spoke with us about this changing landscape at the Smart TV and Multi-screen Advertising Summit in San […]

SAN FRANCISCO — Acxiom is making strides in the field of targeted and addressable advertising.  Its collaborative targeting safe haven environment gives advertisers the opportunity to match up their own customer prospect files with publisher files, in order to maximize return on media buys.

MONACO — The big digital ad agency Digitas has rolled out a branded content platform dubbed BrandLIVE which allows advertisers to produce and distribute  original content and social media in real-time, often in reaction to news events, explains Colin Kinsella, CEO of Digitas North America, in this interview with Beet.TV

MONACO —  As AOL has been increasing its video operations via AOL On, a video syndication business along with its Web original programming, there is a growing big opportunity in “native” video advertising, says Ned Brody, Chief Revenue Officer of AOL, in this interview with Beet.TV

MONACO — Top brands are unwittingly supporting pirate music and fil sites with large volumes of display ads sold through ad networks, says Jonathan Taplin, Director of the USC Annenberg Innovation Lab, in this interview with Beet.TV

MONACO — Buoyed by its recent acquisitions, digital video ad platform Videology is aiming to make inroads into the addressable TV advertising market next, says Scott Ferber, the company’s CEO and chairman, in an interview with Beet.TV at the Monaco Media Forum.

Shazam, the app for smart phones and tablets which "listens" to television shows and immediately surfaces up related information, has been used by major brands in 150 television campaigns, says David Jones, EVP for marketing, in this interview with Beet.TV

NEW YORK — Americans are watching nearly 35 hours of video per week across various screens, and that’s why Nielsen and others are trying to find the best approaches to measuring cross-platform consumption, says Andrew Feigenson, Senior VP Ad Platforms and Networks at Nielsen.

NEW YORK – Programmatic buying can be used to help inform overall media planning strategies for brands, says Andy Chapman, Leader of Digital Investments at Mindshare. 

Private exchanges for publishers may be one of the next big innovations in audience buying, says Brian Kane, Chief Operating Officer at video ad platform LiveRail.