MONACO – There wil be a huge, tranformation change in the television, with mass advertisting migration to digital video in about five years, but one of most important trends to watch right now is the emergence of “mangetic” content – or company-sponosored, informational video says Geoff Ramsey, Chairman  and co-founderof eMarketer, in this interview with Beet.TV

We spoke with him about the evolution of the medium in this roof-top interview during hte Monaco Media Forum.

The discussion of branded content, which AOL’s Ned Brody describes to Beet.TV as “native” advertising, was a much talked about subject at the Forum.

Andy Plesser