Advertising

GroupM's audience buying unit Xaxis works with 800 advertisers in 16 markets worldwide and is on pace to hit 26 markets by year end, says Christina Beaumier, VP of Global Client Development.

The emphasis on TV-like buying digital video using gross ratings points by several portals, is having a big impact on theway media dollars are being spent, says analyst Ashley Swartz in her regular commentary on Beet.TV

Online video is expensive, and programmatic is creating greater efficiencies for advertisers, says David Fineman, Partner, Digital Investment and Technology Director, Maxus, a unit of GroupM Worldwide, in this interview with Beet.TV

CHICAGO – The Weather Channel has dropped the word “Channel” from its name as part of a re-branding of the company beyond it’s core cable and satellite offering, the New York Times reports.

Last year, Nielsen partnered with Facebook in a program called online campaign ratings. Through this arrangement, Nielsen can now tabulate 30-50 percent of total online exposure to any particular ad campaign, says Andrew Feigenson, SVP for Advertising and Platforms at Nielsen, in this interview with Beet.TV

CHICAGO– Premium buying is highly possible with audience buying online and many publishers are seeing higher CPM's with this approach, says Mike Zeman, VP Solutions at Publicis Groupe-owned VivaKi Nerve Center. 

If online GRPs become the norm in digital video, then "make goods"  will be more likely too when audiences aren't reached, says Brett Wilson, CEO of TubeMogul. Beet.TV contributor Ashley Swartz spoke to Wilson at the Beet.TV Real-Time Buying Leadership Summit at the GroupM offices in New York about the prospect of online GRPs and how they might change […]

CHICAGO — Online GRPs don't tell the whole picture of either a TV or a digital campaign, says Joan FitzGerald, VP of TV & Cross-Media Solutions at comScore. 

CHICAGO — GRPs are starting to become the norm for online buying, but TV will also begin to use more digital metrics in media buying and planning, says Michael Glantz, analyst with Forrester Research. Beet.TV contributor Ashley Swartz spoke to Glantz at the Beet.TV Advertising Leadership Summit in Starcom’s Chicago offices for a discussion of Forrester’s recently-released report […]

Big brands including Kellogg, Ford and P&G are putting "millions" of dollars into the programmatic buying ecosystem, says Joanna O'Connnell, analyst at Forrester Research, in this inteview with Beet.TV

CHICAGO — AOL’s syndicated video business is growing quickly, at close to 70% to 80% per year, says Brad Elders, Senior VP East Coast Sales at AOL. Beet.TV contributor Ashley Swartz spoke to Elders at the Beet.TV Advertising Leadership Summit in Starcom’s Chicago offices for a deep dive into AOL’s approach to video, as well as whether online video can […]

CHICAGO — Nielsen is exploring a range of methods to better measure multi-screen viewing and the effectiveness of ads across platforms, says Dan Beltramo Executive VP of Product Leadership at Nielsen, who comes to Nielsen via the recent acquisition of his online reporting firm Vizu. Beet.TV contributor Ashley Swartz spoke with Beltramo at the Beet.TV Advertising Leadership Summit in Starcom’s Chicago […]

CHICAGO — Expect more two- and four-screen experiences across CBS’ special events, sports and regular programming this quarter and into 2013.

Last month, BrightRoll, the big video advertising services company announced the launch of a real-time bidding exchange for mobile video, the industry’s first the company said.

Citing the just-released, comprehensive study of digital advertising, titled “The Digital Media Forecast 2012 – 2017,” Forrester Research Principal Analyst Joanna O’Connell says that video advertising will be the fastest growing sector of digital advertising, increasing by 26 percent compounded yearly through 2017.

CHICAGO — Software and services company Adobe has deepened its roots into the advertising business to span creative, data, technology delivery and other areas, says Cary Goss, Head of National Sales for Adobe Video Advertising, during a fireside chat with with Beet.TV’s Ashley Swartz at the Beet.TV Advertising Leadership Summit in Starcom’s Chicago offices late last month.

CHICAGO — After a myriad of trials and tests, Starcom MediaVest Group, has launched addressable ad campaigns en masse for two national clients in recent weeks.

With its acquisition of Efficient Frontier late last year, Adobe is set to enter the world of programmatic ad buying, says David Karnstedt, SVP and GM of Adobe Media and Advertising Solutions, in this interview with Beet.TV

CHICAGO – Although digital video is different than television, video publishers need to manage their sales in a TV-like way, selling inventory on the total number of views or Gross Rating Point, GRP, says Michael Glantz, analyst at Forrester Research, in this interview with Beet.TV

San Francisco-based BrightRoll, the biggest independent video ad property*, according to comScore, expects to book as much as half of its revenue around mobile video in 12 months, says CEO Tod Sacerdoti, CEO, in this interview with Beet.TV