COLOGNE – In just seven years, the DMEXCO exhibition and conference in Cologne, has joined the venerable Cannes Lions and CES, as an essential event in the advertising, technology, media and marketing space, says Wenda Harris Millard, president and COO of powerhouse consultancy Medialink.

Millard, who worked with DMEXCO co-founder Christian Muche in earlier days at Yahoo and has attend DMEXCO from the start, gives her view of the event and its value to Medialink clients, many  who are navigating business in Europe.

She also speaks about the goals of the  Girls Lounge, a professional women’s association that meets at a number industry event.

This video is part of a series from DMEXCO, presented by Mediaocean. Please visit this page for our other videos.

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