COLOGNE – Putting the power of data management into the hands of its clients, is the primary genesis of the Publicis’ DMP offering, explains Armel Bursaux, Data and Analytics Director of Starcom MediaVest, in this interview with Beet.TV last month at DMEXCO.
SMG parent Publicis announced its DMP in collaboration with Adobe at last year’s DMEXCO. Bursaux talks about its global expansion.
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