COLOGNE — An industry which is such a mix of technology, creative and business skills should be pulling employees from across the board. But is that really happening? One ad exec says future requirements compel execs to hire more diversely.

“I’m lucky enough to work in an organisation where I don’t really see that challenge quite so much – a lot of my global leadership are female,” says SMG global network clients president Jodie Stranger, in this video interview with Beet.TV.

“What is most concerning to me is how we are preparing our industry for the future.

“This industry is evolving at the speed of light. It is fascinating and frightening and exciting all at the same time. What will this industry look like for the (future) generation look like? Who knows? We need to use that as leverage to bring diverse talent in to the industry.”

Stranger’s SMG colleague, Pippa Glucklich, has previously spoken with Beet.TV on advertising-industry gender diversity, too.


This video is part of a series from DMEXCO, presented by Mediaocean. Please visit this page for our other videos.