‘Persuadable’ Audiences Are Most Compelling for Advertisers: 605’s Caroline Horner

Advertisers are gaining more tools to improve their reach among target audiences with a combination of data and analysis. Among these consumers, “persuadables” who have shown they are more responsive to advertising represent a key opportunity for marketers to improve the effectiveness of their campaigns. “We are working with clients … to perfect their targets […]


Data-Driven Linear TV Drives Key Results for Brands: Xandr’s Mark Mitchell

SAN JUAN, Puerto Rico – Advertisers are gaining more tools to measure the effectiveness of their campaigns, especially as they gather more granular information about consumers. Instead of relying on broad demographic data to help predict how people will behave after seeing an ad on television, marketers can find other data signals to indicate purchase intent. […]


TV Ratings Must Represent Multicultural Audiences: Univision’s Donna Speciale

SAN JUAN, Puerto Rico – Television networks are preparing for the yearly upfront sales season, but are considered unlikely to have the backing of an audience measurement company. TV ratings stalwarts Nielsen and Comscore probably won’t receive accreditation from the Media Rating Council by the time that networks present their programming slates to major advertisers […]


Solving Under-Valued Ads Takes Innovation: VideoAmp’s Goski

SAN JUAN, Puerto Rico — This is the year when multiple TV MVPDs are trying out a range of new measurement provider. But, with so much talk about new currencies and measurement solutions, how can companies navigate the options? Bryan Goski, VP, Enterprise Solutions, VideoAmp, says it is important to look for a future-facing option. […]


Addressability, New Currencies Will Define 2022 Upfront: Magna’s Molly Finnerty

SAN JUAN, Puerto Rico – Going into this year’s upfront sales season for television networks, marketers are either testing or adopting more tools to automate their media spending and to evaluate it. They also have more ways to reach target audiences as national addressable advertising moves out of pilot programs and into the mainstream. “These […]


To Fight SVOD, The TV Experience Must Respect Viewers: Infillion’s Baker

SAN JUAN, Puerto Rico – Despite years of speculation, it remains true that the ad load on Netflix is, well, zero. For ad-supported TV and video services — whether they are traditional or new AVODs — that represents a problem. But Lauri Baker, SVP, Strategic Partnerships, Infillion, thinks she has the solution. It is called […]


Human Is The Answer: AppScience’s Lum On Media Measurement

SAN JUAN, Puerto Rico – Suddenly, in media measurement, all bets are off. Recent energy about the TV industry moving beyond its traditional Nielsen measurement system have crystalized into reality, with key broadcast platforms teaming with tech vendors to trial cross-platform viewing measurement systems that go beyond traditional panels. For Helen Lum, EVP, AppScience, the […]


Simple Is Hard: MadHive’s Berlingo Smoothes CTV Ad Complexity

SAN JUAN, Puerto Rico – The idea seems so simple – reach the right audience, through the richest screen in the house. But, for many ad buyers, embracing the real potential of connected and over-the-top TV (CTV and OTT) is proving harder than it looks, In this video interview with Beet.TV, Craig Berlingo, Chief Product […]


Relevance, Not Rocket Science: IRIS.TV’s Hyden On LiveRamp, SpringServe Link-Up

SAN JUAN, Puerto Rico – Richie Hyden is on a quest to make sure video and TV content can be mined, understood, targeted against and relevant. The co-founder and COO of IRIS.TV, a contextual targeting enablement software company for video, is fresh from having just signed a partnership to continue that journey. In this video […]


Modelling For Media: Acquired By TripleLift, 1plusX Reconnects Audience Data

SAN JUAN, Puerto Rico – As cookies crumble, could machine learning put the pieces back together for advertisers? That’s what digital ad marketplace TripleLift thinks, as it announces its planned acquisition of 1plusX, a Switzerland-based company that helps enrich first-party datasets with predictive modelling in a privacy-compliant way. In this video interview with Beet.TV at Beet […]


Upfronts Will Expand Programmatic Ad Inventories: GroupM’s Esra Bacher

SAN JUAN, Puerto Rico – Advertisers are demanding greater flexibility in their media plans as rapid shifts in consumer behaviors and business conditions affect their strategies. As much as marketers want the assurance that their ads will appear at specific times during a linear television programming schedule, they also want reach the growing number of […]


This Will Be The First ‘Multicurrency Upfront’: VAB’s Sean Cunningham

SAN JUAN, Puerto Rico – Television networks are gearing up for the upfront advertising sales season amid a period of upheaval in audience measurement. Media buyers and sellers will have more tools to set the value of advertising transactions, including more granular analysis of data to help predict business outcomes. “Marketers over the long term […]


Closing a Four-Year Learning Gap for the Children of Puerto Rico, the Ambition of the Boys & Girls Club’s Olga Ramos

SAN JUAN, Puerto Rico –  The children of Puerto Rico, many of whom had been historically disadvantaged in educational resources, unfortunately have fallen four years behind grade level because of several calamities in the past few years. Hurricane Maria, the coronavirus pandemic and devastating earthquakes that caused school closures have taken a toll on the […]


Tag Team: LiveRamp Combines Contextual, Audience Data for Upfront Pitch

SAN JUAN, Puerto Rico – Little by little, ad buyers are getting a richer and richer range of signals they can use to buy ads in connected TV (CTV) environments. In the latest example, LiveRamp, IRIS.TV and SpringServe are partnering to bundle together contextual video data and audience data. In this video interview with Beet.TV, […]


Fluidity By The Sea: Magnite’s McLeggon Lights Up Audiences For Publishers

SAN JUAN, Puerto Rico – As Beet Retreat 2022 got underway in beautiful San Juan, Puerto Rico, “fluidity” was on attendees’ lips. LiveRamp’s Jay Prasad has been writing and talking about the concept, in which TV networks and advertisers can make good on ad spend using digital if an initial GRP-based ad buy is unable […]


Local CTV Ads Are Hot: MadHive’s Helfgott

If the acquisition of US TV station operator Tegna by Standard General for $5.4 billion is anything to go by, local TV can still be big business. Although it has lagged national ad sales’ increasing use of advanced TV targeting tactics on some fronts, lighting up local with similar capabilities is a fascinating and lucrative […]


Data Diversity On Univision’s Beet Retreat Agenda

In early 2022, TV companies and advertisers are working hard to introduce new measurement currencies for the medium. But what if oversights meant that the new methods ended up being just as inaccurate as before? That is the fear for Donna Speciale, President, Sales & Marketing, Univision. Discussing data In this video interview with Beet.TV, Speciale, […]


Better Together: Infillion’s Carone Sees Power In Partnership

Every brand wants to out-do its competitors. But, in the advertising services sector that helps brands reach higher, it is increasingly about coming-together rather than competition. Christa Carone, President of newly-formed Infillion, says she is heading to Beet Retreat San Juan in pursuit of partnerships. Her company was recently formed out of a merger of […]


Beet Retreat Highlights Ways to Boost Campaign Outcomes: Sabio’s Jon Stimmel

Advertisers have grown more focused on business outcomes from their marketing campaigns, pushing media companies to offer performance-based guarantees. As data-drive attribution becomes more scalable and standardized, these deliverables are becoming more attainable. Jon Stimmel, chief growth officer at CTV ad-tech company Sabio, will discuss these issues more in-depth as a featured speaker at the Beet […]


All Boats Rise At The Beet Retreat: Magnite’s McLeggon

In an industry that depends on connections, integration and collaboration are critical. But those connections aren’t only digital. At the Beet Retreat, one of the industry’s most talked about gatherings of high-level media executives, decision-makers come together to debate and thrash-out new working relationships. In this video interview with Beet.TV, Matt McLeggon, SVP, Advanced Solutions, […]

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