Media-Buying Strategies Are Growing More Unified: Amobee’s Valerie Bischak

SAN JUAN, Puerto Rico – The ongoing fragmentation of the media marketplace has challenged advertisers to determine how they’re reaching viewers who are dividing their time among linear television and digital video channels. Going into this year’s upfront sales season for television networks, marketers want to unify their media-buying strategies as they seek to engage consumers. […]

 
 

VideoAmp Renews Data Deal With TiVo, Whose Fariba Zamaniyan Says, ‘We’re Not a Walled Garden’

SAN JUAN, Puerto Rico – The proliferation of “walled garden” media environments has challenged advertisers to find ways to get a more unified view of consumers. Social media platforms, search engines, connected TV apps and ecommerce companies jealously guard their relationships with customers and their first-party data. TiVo, the digital video recorder pioneer, has vast troves […]

 
 

Addressable TV Is Bringing Precision Ad Targeting at Scale: WarnerMedia’s Amy McGovern

SAN JUAN, Puerto Rico – Showing different ads to different viewers during the same shows on a national scale has been a key goal for television networks. Faced with growing competition from search engines, social media platforms and ecommerce companies that reach target audiences, media companies are upgrading their technology to offer addressable advertising. “Last year […]

 
 

Keep an Eye on Audience Identifers, CTV Growth: Omnicom’s Ben Hovaness

SAN JUAN, Puerto Rico – The gradual disappearance of online tracking cookies and device identifiers is challenging the advertising industry to develop a way to improve their ad targeting while also protecting consumer privacy. The need for new identifiers is heightened with the growing popularity of connected television (CTV) as people watch video content on […]

 
 

With $80M in New Funding, EDO Uses AI To Take TV Performance Data Upstream

SAN JUAN, Puerto Rico – In a further sign the media landscape is evolving to help advertisers understand the actions TV viewers take after ad exposure, EDO Inc, a provider of such data is raising an $80 million funding round. The new money comes from LA media investor Shamrock Capital, following an earlier $12 million […]

 
 

Revitalized TV Content Inspires Better Consumer Experience: Mediahub’s Michael Piner

SAN JUAN, Puerto Rico – The popularity of connected devices including mobile phones and smart TVs has led to more choices for video programming, including authentic user-generated content that vies for people’s attention. Reaching consumers in this environment demands innovation among media companies and advertisers. “We’re at a point in time where we’re witnessing the revitalization […]

 
 

Playing The Partnership Game: Infillion’s Carone Aims To Soothe ‘Tech Exhaustion’

SAN JUAN, Puerto Rico – Could video games be a Trojan Horse to ad success? Christa Carone thinks so. In this video interview with Zach Rodgers for Beet.TV at Beet Retreat San Juan, the president of new ad-tech firm Infillion says it could be the next big trend. Game ads rising Infillion-acquired true[X] pioneered the […]

 
 

Marketers Can Find Major Growth in Hispanic Market: Univision’s Donna Speciale Chats With VAB’s Sean Cunningham

SAN JUAN, Puerto Rico – Consumer brands, especially those in mature industries, can find growth by diversifying their advertising to include the burgeoning market of Spanish-speaking consumers in the United States. That was one of the key messages from Donna Speciale, the advertising veteran who last year joined Univision as president of sales and marketing, […]

 
 

Innovation Is Transforming Media Measurement and Viewing Habits: CBS’s Radha Subramanyam

SAN JUAN, Puerto Rico – Marketers and media outlets have been pushing for improvements in the television audience measurement, the linchpin for billions of dollars in advertising spending. After ratings stalwart Nielsen last year lost accreditation from the Media Ratings Council, media buyers and sellers have sought other ways to set the value of advertising […]

 
 

Beyond Sticks: LG Ads’ Matta Says OEMs Are Seizing The OTT Initiative

SAN JUAN, Puerto Rico – Can a dishwasher maker clean up when it comes to TV ad targeting? Serge Matta thinks so. As president of LG Ads, Matta is driving the electronics maker to leverage its substantial TV footprint as a key ad sales intermediary. In this video interview with Scott Schiller for Beet.TV at […]

 
 

Building Local’s Toolbelt In TV’s Third Renaissance: MadHive’s Marino

SAN JUAN, Puerto Rico – If big national TV companies and brands had been struggling to move beyond linear television, spare a thought for local operators. They have much to gain, but have typically been hampered by lagging adoption of key TV ad-tech and relatively more complicated systems challenges. In this video interview with Beet.TV’s […]

 
 

Beyond The Pod: Roku’s Helfman Gets Creative With TV Ads

SAN JUAN, Puerto Rico – Over decades, TV evolved to rely on a 30-second ad model. But, for the new breed of platform operators that own the underlying screen operating system, the opportunities are broader than that. In this video interview with Beet.TV’s Robert Williams at Beet Retreat San Juan, Rachel Helfman, Head of Creative […]

 
 

Advanced TV Is Finally Here: A Moment in Time, in Focus, at the Beet Retreat in San Juan

SAN JUAN, Puerto Rico – What a wonderful three days of conversations, reconnections, new connections and so much rich content creation. What a terrific group. My big takeaway from the Retreat is that after so much anticipation about the future of TV, we are there. The advanced TV industry is real and it is profoundly […]

 
 

Matching CTV Ads With Content Enhances Viewer Experiences: SpringServe’s Joseph Hirsch

SAN JUAN, Puerto Rico – Consumers have more control than ever before over what to watch on television as the profusion of connected TV (CTV) apps opens vast libraries of video programming. Amid these choices, ad-supported streaming platforms must ensure that automated auctions of their media inventories don’t result in commercial breaks that are annoying or […]

 
 

Weaning Off CPMs: Sabio’s Stimmel Goes Beyond ‘Blunt’ TV

SAN JUAN, Puerto Rico — TV advertisers no longer have to base their ad performance off best guesses and rough media mix modelling. In the new age of connected TV, broadcasters are guaranteeing to reach ad buyers’ specific audiences, and some in the industry are even beginning to guarantee specific outcomes, from website visits to […]

 
 

Media Buyers Have More Technology to Hone Video Campaigns: Essence’s Mike Fisher

SAN JUAN, Puerto Rico – The significant shift in viewership from linear television to streaming video has challenged advertisers to reach audiences among a wider variety of media platforms and electronic devices. This change has helped to drive adoption of data and software tools to manage ad campaigns across a more fragmented media landscape. “The […]

 
 

Three Keys For Alt.Currency Success: VideoAmp’s Ciancarelli

SAN JUAN, Puerto Rico – In 2022, media owners are testing out new ways of measuring their consumption, new currencies with which to sell their inventory. But, in the alt.currency movement, what exactly makes a good currency? In this video interview with Jon Watts for Beet.TV at Beet Retreat San Juan 2022, Lisa Ciancarelli, VP, […]

 
 

UID 2.0 Supports TV’s Next-Gen Sports Play: The Trade Desk’s Gangwar

SAN JUAN, Puerto Rico – As the season of spring rises, many in the media industry are hoping for a fresh start. One of the leading post-cookie targeting candidates is brewing a new version. Media owners are pondering building a streaming business on live sports, just as they did with linear. At the apex of these, […]

 
 

Data Insights Drive Improvements in Ad Revenue: Furious’s Ashley Swartz

SAN JUAN, Puerto Rico – Media companies can improve advertising revenues by adopting software that helps to analyze sales data and automate workflows. Through the process of yield optimization, they can achieve gains of 8.5% to 10% in the first year. “The goal is to maximize the value of all those ad products you have to […]

 
 

Political Campaigns Have New Tools for Cross-Platform Reach: FreeWheel’s Tess O’Brien

SAN JUAN, Puerto Rico – This year’s midterm elections are estimated to generate as much as $9 billion in video advertising revenue as campaigns seek to reach voters on linear TV and connected TV (CTV). To meet their demands for ad inventories, ad-platform provider FreeWheel today released new tools to unify audience-based planning on premium CTV […]

 
1 2 3 4 5