Digital Technologies Are Transforming Out-of-Home Advertising: OAAA’s Anna Bager

SAN JUAN, Puerto Rico – Out-of-home advertising is rebounding as brands seek to reach consumers who getting outdoors more often after being stuck at home during the early days of the pandemic. Alongside this shift, technological advancements are transforming outdoor advertising. “We’re going through a big digital transformation right now,” Anna Bager, president and chief […]

 
 

How To Measure Cross-Platform TV: Blockgraph’s Jason Manningham

SAN JUAN, Puerto Rico – Ad buyers are increasingly attracted to the necessity to advertise across video channels, and TV companies are increasingly keen to help them do that. But enabling that future is never easy. In this video interview with Beet.TV at Beet Retreat San Juan, Jason Manningham, CEO, Blockgraph, goes into detail about […]

 
 

Don’t Forget The Creative: Tr.ly’s Maestre On Customizing With Data

SAN JUAN, Puerto Rico – Addressable and connected TV platforms offer fantastic consumer targeting capabilities. But using data to reach found audiences doesn’t have to stop at targeting. In this video interview with Beet.TV, one ad professional says more brands should be using data to customize actual ad creatives. Creative overlooked Half of it is […]

 
 

Retail’s ‘Citizen Data Scientists’ Could Predict The Future Of Ads: Havas’ Bregman

SAN JUAN, Puerto Rico – In the new world of first-party marketing data, retailers have the keys to a new kingdom. Limits on traditional audience identifiers may have propelled that trend. But, in this video interview with Beet.TV at Beet Retreat San Juan, Havas Media Chief Data Officer Mike Bregman says retailers now have an […]

 
 

The Funnel’s Not Fuzzy: Upwave’s Kelly On ‘Performance Branding’

SAN JUAN, Puerto Rico — Chris Kelly feels marketers’ pain. The CEO and founder of Upwave, a brand analytics platform, says chief marketing officers (CMOs) are pressured by chief finance officers (CFOs) to invest in short-term, bottom-of-funnel marketing tactics. But, in this video interview with Beet.TV at Beet Retreat San Juan, Kelly says marketers can […]

 
 

Deterministic Data Can Drive New Currencies: Conviva’s Shears

SAN JUAN, Puerto Rico — When does QoS translate into CPM? For one company that was first formed to measure the quality of video streams, its transformation into an audience measurement vendor could help inform the new wave of TV and video ad currencies. Conviva VP global business development talked with Beet.TV at Beet Retreat […]

 
 

Outcomes Are the New Table Stakes: Samba TV’s Coon on TV’s New Efficacy

SAN JUAN, Puerto Rico – In the emerging world of new TV advertising capabilities, answering Wanamaker’s paradox is becoming a real possibility. New features include attributing consumer actions back to TV ad exposure. In this video interview with Rob Williams at Beet.TV’s Beet Retreat San Juan, Robert Coon, Chief Revenue Officer, Samba TV, explains why […]

 
 

Balancing Enablement & Standards: SpringServe’s Hirsch on CTV Commodization

SAN JUAN, Puerto Rico – If there is one recurring complaint about the emerging world of connected TV ad buying, it is that the opportunity is complex for existing in a fragmented ecosystem. For some buyers, that offsets the benefits, which include targeting, frequency capping and campaign outcomes measurement. But, in this video interview with […]

 
 

Consumer Engagement Guides Cross-Platform Strategies: GSD&M’s Dave Kersey

SAN JUAN, Puerto Rico – Marketers can improve the effectiveness of their advertising campaigns as they develop a more complete picture of consumer behavior, especially as people split their time among multiple media channels and viewing devices. “The convergence of datasets and technology have changed the way we view and operate in the media landscape, […]

 
 

TV Ratings Need Inclusive, Comprehensive Viewer Data: Nielsen’s Deirdre Thomas

SAN JUAN, Puerto Rico – Measuring television advertising has become more competitive as newer data providers vie for acceptance in the media marketplace. There’s an ongoing debate about which metrics are most meaningful to advertisers and television networks, especially as viewers spend more time with streaming services. “It is the advertisers and the agency’s money who […]

 
 

Household Targeting Can Teach Digital New Tricks: MadHive’s Berlingo

SAN JUAN, Puerto Rico — The last couple of decades of digital ad targeting have tended to focus on individual users. After all, targetable devices tended to have solitary users. But the new internet-enabling of television changes that, and Craig Berlingo thinks that can make digital targeting better. Best of both In this video interview […]

 
 

Media Should Seize Accessibility’s Infinite Possibilities: Infillion’s Rossi

SAN JUAN, Puerto Rico – Traditionally, when it comes to digital content, “accessibility” has been treated as a box-ticking exercise, a fringe consideration for satisfying a small pool of users. But what if accessibility in media could really move the needle? In this video interview with Beet.TV, Laurel Rossi, Chief Marketing Officer, Infillion, calls on […]

 
 

How Tags & Tools Can Save The TV Experience, Beachfront’s Tom St. John

SAN JUAN, Puerto Rico – If connected TV is going to make good on its promise to bring super-targetability and automation to TV advertising, it had better eliminate faux pas in ad placements. In this video interview with Beet.TV at Beet Retreat San Juan, Tom St. John, Head of Partnerships, Beachfront Media, says, too often, […]

 
 

‘We’re Focused on Next Generation of Media-Buying Tools’: Mediaocean’s Michael Tuminello

SAN JUAN, Puerto Rico – The fragmentation of the media marketplace has challenged advertisers to manage campaigns among a variety of platforms, publishers and channels. Mediaocean is developing a set of solutions for advertisers following its acquisitions of ad-serving company Flashtalking and marketing technology firm 4CInsights in the past couple of years. “We’re really at a […]

 
 

Addressable TV Needs More Investment in Measurement, Ad Creative: Paramount’s Julian Zilberbrand

SAN JUAN, Puerto Rico – National television networks are in the process of opening themselves up to addressable advertising, which lets marketers send different ads to different households during the same shows. The capability has existed in local cable markets for two minutes of commercial breaks every hour, making the national inventories of 14 minutes every […]

 
 

Connected Creative Is The Conduit: Innovid’s Hogue

SAN JUAN, Puerto Rico – The new arsenal of TV and video ad targeting tools is allowing ad buyers to precisely refine their media plans for the proliferating world of connected TV (CTV). But effectiveness doesn’t just come from shovelling the same old 30-second commercials into targeted environments. In this video interview with Beet.TV at […]

 
 

Lifting The Veil: VideoAmp’s Bohm Seeks Speed, Audience & Context From TV’s New Metrics

SAN JUAN, Puerto Rico – With dozens of new-wave measurement providers vying to count the future of TV, what should a broadcaster or publisher be looking for. In 2022, there is a Cambrian explosion of new video currencies and measurement techniques. In this video interview with Beet.TV’s Rob Williams at Beet Retreat San Juan, Jonathan […]

 
 

Partner Or Die: Magnite’s McLeggon on Enabling CTV Through Connections

SAN JUAN, Puerto Rico – In a media world that can sometimes seem deceptively like digital before it, how can the new crop of software firms facilitating ad buying best cater to their customers? Through a range of partnerships that support diverse media plans. That was the view delivered by Matt McLeggon – Senior Vice […]

 
 

Partnership Will Drive New-Wave Media Measurement: Sabio’s Stimmel

SAN JUAN, Puerto Rico – In a fiercely competitive business, can media operators move forward by coming together? The new wave of media measurement systems seems to be more about joining together a string of new data providers and other partners than going into battle. In this video interview with Zach Rodgers at Beet.TV’s Beet […]

 
 

From CTV to DOOH: SpringServe’s Signore on the Synergy of Signage

SAN JUAN, Puerto Rico – If you thought TV and billboards were entirely different media channels, think again. In the emerging world of digital out-of-home (DOOH) advertising, electronic signage installations are staring to borrow from the same palette as connected TV. In this video interview with Furious Corp CEO Ashley Swartz for Beet.TV’s Beet Retreat […]

 
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