In an industry that depends on connections, integration and collaboration are critical.
But those connections aren’t only digital. At the Beet Retreat, one of the industry’s most talked about gatherings of high-level media executives, decision-makers come together to debate and thrash-out new working relationships.
In this video interview with Beet.TV, Matt McLeggon, SVP, Advanced Solutions, Magnite, explains why he thinks collaboration is critical for attendees at the event, which will take place at the Condado Vanderbilt Hotel, San Juan, Puerto Rico, March 16 to 18, 2022.
“Aside from the beautiful location, the Beet Retreats are known for just bringing together wonderful people from all across the industry, some I haven’t seen in a couple of years since the pandemic,” McLeggon says.
The retreat will host a series of discussions about the future of TV and video advertising and measurement.
For McLeggon, that kind of coming-together is the kind of collaboration the industry needs.
“If you think about data clean rooms, if you think about OTT header bidding, even just the broad convergence of linear digital, these require close partnerships between different companies, different systems, different types of systems,” he says.
“And so obviously, partnership is imperative, particularly if you’re not lucky enough to be one of the world gardens.
“I do see encouraging signs of progress. The fact that these are being discussed is a good sign.
“Of course, there is a natural tension between innovation and partnership, between individual companies bringing differentiated solutions to market and partnership, but I think we are definitely headed in the right direction.”
Magnite itself is no stranger to collaborations, having announced a raft of late.
“One that I’m pretty excited about is a partnership that we announced with AMC at the end of last year,” McLeggon adds. “AMC is now able to offer buyers a solution, a single technology touchpoint through Magnite, that reaches not just their streaming services on myriad devices, but also linear television.
“There’s a lot of other things happening on the advanced TV side as well. We have ongoing partnerships with the MVPDs as they look to make their traditional TV footprints more interoperable with digital, and with programmatic in particular.
“The AMC partnership was in part about Project OAR. We’ve been working closely with many of the media owners that are part of that consortium.”
You are watching coverage from Beet Retreat San Juan 2022, presented by AppScience, Infillion, MadHive, SpringServe, Univision & VideoAmp. For more videos, please visit this page.