Getty’s Digital Video Library Growing By Up To 20,000 Each Month

CANNES — Getty Images’ evolution from static to moving images is happening at pace in the digital age. “We have around 1.5 million video clips currently on our site,” company Christian Toksvig told Beet.TV in this video interview. “We are adding something like 10 to 20,000 a month at the moment from our own and […]

 
 

Accuen’s CEO Jacobs: Digital Is Growing, Not Stealing, TV Ad Spend

CANNES – Some folk would have you believe in a straight, linear migration of dollars from television advertising to online video advertising. But that’s not how ad trading desk software vendor Accuen Media‘s CEO Josh Jacobs sees it. “We’re starting to have much more interesting conversations with the television buyers saying, ‘How do we engage […]

 
 

Nielsen Cross-Platform Campaign Ratings Go Public UK

LONDON – Nielsen has begun the UK roll-out of its system for combining TV and online ad ratings, with several advertisers, agencies and publishers aboard. Already live in the US, Cross-Platform Campaign Ratings (XCR) will, in the UK, take TV performance data from the audience measurement agency BARB, combining it with online ad viewing data […]

 
 

Videology’s Jamboretz: Video Ad Tech Consolidation Looming

CANNES – With video advertising growing at such a pace currently, the number of technology suppliers in the chain could balloon and then shrink in a wave of M&A, one sector exec says. “There is an absolute expectation that consolidation will have to happen at some point,” Ryan Jamboretz, the EMEA SVP of one vendor, […]

 
 

Outbrain Serves Content Marketers In To Editorial Stream

CANNES – Time was, New York-based Outbrain mostly helped news site readers find interesting stories to read on other news sites. Now that any brand can be a news outlet, however, Outbrain is finding a growing content customer base amongst marketers, too. “We are just enjoying this huge uptake in content marketing that brands are getting […]

 
 

Xaxis CEO Lesser: Majority Of Ad Buying Will Be Programmatic

CANNES — WPP’s data-centric Xaxis division has tripled in size from around 100 staff to more than 300 in its first two years, and CEO Brian Lesser says that growth suggests the future scale of highly targeted online ad buying tactics many label “programmatic”. “Over the next three to five years, you will see that […]

 
 

In Tobaccowala’s Looking Glass: Ecommerce-Enabled Video Everywhere

CANNES – The chief strategy and innovation officer of Publicis’ VivaKi digital unit has a three-item recipe for the future of marketing. Rishad Tobaccowala told Beet.TV in this video interview advertising that is increasingly video-led will, first, become more targetable and, second, include built-in transactional capability. But Tobaccowala’s exciting vision extends beyond current technology. Third, he […]

 
 

GroupM’s Norman: Advertisers Must Embrace the “Stream” With Quick Content

CANNES — Advertising group GroupM’s chief digital officer thinks the top challenge for marketers is to insert themselves in new platforms like Twitter and Facebook that are all about chronologically-ordered, stream-based real-time media consumption. “Every time the distribution channels change – and the stream is a new distribution channel –  typically the manufacturing problem changes […]

 
 

“Angry Birds” is One of the Biggest Video Channels “On Planet”

CANNES – One of the world’s most popular games could also become one of its most pervasive video brands, after Rovio added its Angry Birds Toons cartoon channel to its mobile apps. “Overnight, we updated 1.7 billion games back in March. We’re doing over 100 million views a month,” Rovio chief marketing officer Peter Vesterbacka told […]

 
 

How Machinima And Ridley Scott Are ‘Incubating’ Digital Sci-Fi

CANNES — Marketers are being called upon to sponsor the 12 filmmakers picked to make next-generation science-fiction digital shorts for Ridley Scott. Machinima global brand strategy VP Seth Bardelas, whose video publisher firm is helping Ridley Scott Associates on the project, called it an “incubator”. “The idea is to incubate the next great science-fiction franchise,” […]

 
 

VivaKi’s Kurt Unkel: Programmatic Is Here But Mobile Is In Testing

CANNES It’s now a hackneyed industry forecast: “This will be the year of mobile advertising.” But VivaKi products and services president Kurt Unkel thinks advertisers is still testing out the opportunity. “There are a lot of things still being learned about mobile,” Unkel told Beet.TV in this video interview during Cannes Lions. “How do we […]

 
 

New CEO Wants Shazam To Be Destination, Not Utility

CANNES – After branching out from identifying music to enabling TV ad interaction, now mobile app Shazam wants to start aggregating its wealth of user data to encourage greater user engagement. “Expect to see us do more and more around content and engagement, and becoming a more of a destination app around music instead of […]

 
 

AP Targets More Live UGC Video Through Bambuser Investment

LONDON – The latest in a line of citizen-journalism contributor platforms embraced by big media, Sweden’s Bambuser is taking an equity investment from Associated Press. Bambuser members broadcast live mobile video of news events like the Syrian conflicts, Russia’s meteor sightings and a recent helicopter crash in London. AP has had exclusivity on the footage […]

 
 

Twitter Is Now The #5 Digital Ad Platform

CANNES – Now that it has turned advertisers on to its marketing tools, Twitter is snapping at the heels of the biggest online ad gorillas, according to industry data. “When you’re talking about the digital landscape, there are four dominant players that everyone knows – Google, Yahoo, Facebook and Microsoft,” ZenithOptimedia global CEO Steve King […]

 
 

Microsoft Touts ‘100% Always-On’ Xbox One To Advertisers

CANNES – Microsoft believes its Xbox game console can take marketers’ messages to consumers beyond gaming’s traditional hardcore audience. “The fastest-growing demographic on Xbox today is females aged 18 to 39, who happen to be the chief decision-makers on purchases in most households around the world,” Microsoft’s advertising and online corporate VP Frank Holland said. […]

 
 

Adobe Finds Tablets Racing Ahead For Retailers

CANNES – Time was, the term “mobile” could be used to describe a swathe of devices. But now the market is so rich with portable gadgets, it’s time to get more granular, according to Adobe digital marketing SVP and GM  Brad Rencher. “A lot of people are still lumping smartphones together with tablets, together with […]

 
 

Data-Hungry Mail Online Mulls Original-Video Move

CANNES – Look out, world. Having quickly become the planet’s most-visited newspaper website, Mail Online plans to ramp up its digital video offering beyond its core categories of entertainment, lifestyle and breaking world news. “We’ll continue to expand the types of video programming we’re deploying,” the title’s global chief marketing officer Sean O’Neal told Beet.TV […]

 
 

Adaptive And Addressable: How Connected TV Could Totally Target Ads

LONDON – GroupM’s Mindshare already targets many conventional TV ads using online data – but the full internet delivery of TV advertising could unleash even greater targetability. Speaking at Beet.TV’s recent London Video Ad Strategy Summit, the group’s chief digital officer Norm Johnston said Mindshare already leverages geographical search data – for example, showing people […]

 
 

Xaxis’ Schlikum: Programmatic Automates Repetitive Processes

Nowadays, programmatic digital ad-buying technology automates targeted ad buying and removes the task from human operators. But those ad buyers should rejoice at throwing off the shackles of the mind-numbing task, according to a GroupM executive. “What programmatic does is free up resource,” Caspar Schlikum, the EMEA managing director of GroupM’s data-centric ad unit Xaxis, told […]

 
 

Enders’ Analyst: YouTube Will Make $4 Billion From Ads This Year

LONDON – Few video watchers could have failed to notice how YouTube is amping up the frequency of pre-roll ads on the service. But what will that bring to the operator’s bottom line? “We estimate this year YouTube will generate about $4 billion in advertising revenue,” analyst Ian Maude of Enders Analysis told Beet.TV’s recent […]

 
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