Robert Andrews

Many brands are struggling to effectively operate across both online and TV video channels, Nielsen’s advertiser solutions global head Randall Beard tells Beet.TV in this video interview. “In general, clients either want to extend reach beyond TV using digital or use digital to maximize overlap,” Beard says. “Very few players are doing it very well […]

As advertisers straddle both the old TV world and the new online ecosystem with unifying ad measuring metrics, they are challenged to redefine effectiveness from both ends of the spectrum, says one industry exec. “The next battlefield has to be effectiveness,” said Nielsen digital client services SVP Andrew Feigenson, when asked what’s next during Beet.TV’s […]

NEW YORK — Nearly two years after Nielsen introduced its TV industry-style Online Campaign Ratings measurement system, one big agency is using the metric when placing almost all its online video ads. “It’s a huge percentage of the dialog,” Horizon Media’s chief digital officer Donald Williams tells Beet.TV in this video interview. “North of 95% […]

The key efficiency new-wave digital media sales holds over TV is clear – super-targeting through addressable, automated and programmatic buying models. But TV ads could soon be sold using the same techniques. “The technology to do that in digital display is a lot further along than in linear TV – but we believe that, over […]

The New York Times, which recently put all of its news videos outside of its metered payment package, plans to make “significantly more” video to boost advertising income – after both digital and print revenue fell during Q2. “The appetite, specifically from advertisers, for opportunities to do video advertising on The New York Times is […]

Right now, some premium online video publishers remain sceptical that programmatic digital ad-buying models are the best approach to sell their advertising space. But one top-level exec in the space believes many of them will become convinced once early adopters’ success stories come down the pipe. “The more marketers start trumpeting the value they get […]

Much of the energy in advertising nowadays is coming from data-driven algorithms that super-target just the right ads to just the right audiences, as this recent Sunday Times feature pointed out, noting the death of creative “mad men”. But two ad tech executives speaking at Beet.TV’s Chicago programmatic video ad summit said algorithms can serve […]

The advertisers who are pushing out ahead in the new world of programmatic and automated online ad buying are those who are prepared to accept that returns will be generated only after initial outlay. That’s according to the products and services VP of Publicis’ VivaKi digital group, Kurt Unkel. “One of the fund challenges in […]

CHICAGO — New European laws, consumer revolts and unsupportive devices… these are testing times for cookies, the client-side files that transport user data to advertising networks. But 2013 may not mean the end of the cookie is nigh. “The rate of which cookies are going away is greatly exaggerated,” advertising data group eXelate‘s chief marketer Khurrum […]

CHICAGO – Online video is booming – but not enough to make for a big programmatic advertising business yet, one video ad exec tells Beet.TV. “Video is beautiful because it tell a story (for advertisers),” data company eXelate‘s marketing chief Khurrum Malik says in this taped panel interview at Beet.TV’s Chicago programmatic video ad summit. […]

CHICAGO – With the rise of online ad exchanges and real-time bidding systems, many are wondering what purpose publishers’ own in-house sales teams have anymore. That question was tackled by video ad exchange SpotXchange‘s business development SVP Jeremy Straight during Beet.TV’s recent Chicago programmatic video advertising summit. “Publishers realize the same efficiencies that maybe the […]

CHICAGO – Of the many pieces of data being brought to the video ad chain by software developers, amongst the most important should answer the question: “Is this video really being watched by a viewer?” TubeMogul CEO Brett Wilson’s company has open-sourced code to let advertisers see what percentage of a video window is really […]

When Microsoft announced last month that Xbox One players will be able to broadcast their live gaming sessions via the Twitch.TV platform, many people could have been forgiven for asking: “Twitch who?” But the announcement was a crowning for the former Justin.TV, the livestreaming service that was so often home to illegally-streamed content. Now the […]

CANNES — Video publishers are increasing the frequency and length of pre-roll ads that have become the medium’s de facto monetisation method. But some in advertising believe brands are better off by ditching interruptive methods and instead making highly engaging ads. During this nine-minute-long TechTalk session at Cannes Lions presented by Tremor Video, four execs talked […]

NEW YORK — Many broadcasters, cable and satellite operators have, over the last couple of years, rushed to bring their programming to new mobile and tablet devices. Next on the product roll-out list are living-room boxes. “We’re seeing a lot of major operators and programmers aggressively working toward delivering simulcast across a wide breadth of […]

Having built a business verifying newsworthy amateur video  for YouTube and several professional news organizations, Storyful now wants to  have uploaders  profit from their work as well as properly control their rights. In this video interview, executive editor David Clinch tells Beet.TV the Dublin-based start-up recently introduced features to help users manage the rights for their […]

CHICAGO — Online private ad marketplaces are a boon for ad-selling publishers, despite what some think, according to the CEO of video at tech firm TubeMogul. In this taped interview at Beet.TV’s programmatic video advertising summit, Brett Wilson said the marketplaces have created a new layer of mid-tier pricing: “You had your premium tier – […]

Adobe is going live with a refresh for its Marketing Cloud suite and a third iteration of its social advertising platform, as it hails social networks as “a unique opportunity for marketers”. The interface update, trailed in March, brings closer together the analytics, experience management, targeting, media optimisation and social planks of Adobe’s Marketing Cloud […]

CHICAGO — So-called “programmatic” ad-buying tactics, which let ad planners reach tightly defined audiences using efficient targeting and buying technology, has come a long way. Now the next challenge for programmatic algorithms will be learning to connect with creatives, says one digital ad leader. “Today, media is always outpaced from a technology perspective relative to […]

CHICAGO — Advertisers are finding it easier to use online video like conventional static display ads – because specific targeting through video remains challenging, according to one ad data exec. “People think about display as ‘top of funnel’ and ‘bottom of funnel’ – branding and direct response,” eXelate marketing chief Khurrum Malik tells Beet.TV in […]