When Beet.TV filmed this video interview with Bloomberg’s video development head Chris Berend in April, he gave an insight in to how the financial news publisher was producing a whopping 200 online clips a day.
Now Berend’s strategy seems to be paying off. DigiDay reports Bloomberg surpassed rival Dow Jones for global unique visitors and streams in July (source: comScore).
And the growing traffic could add up to a financial success, too. CPMs charged for ads against those videos typically go for $75, DigiDay reports, though the company says they can reach $90.
“The web generates the vast majority of our views,” Berend told Beet.TV. “The second piece is mobile … Bloomberg TV+ and two different news apps tend to be really big pieces for us especially on nights and weekends. We will begin to program them a little bit differently depending on what the day is.”
Read DigiDay’s new report for more.