Robert Andrews

LONDON — The Weather Channel has blazed a trail for programmatic advertising in the States, now it wants to do the same around the world – aware of the many different market challenges it will face. The company has been using so-called “programmatic” technology to sell ads for a year or two now. “I’m going to […]

COLOGNE — An industry which is such a mix of technology, creative and business skills should be pulling employees from across the board. But is that really happening? One ad exec says future requirements compel execs to hire more diversely. “I’m lucky enough to work in an organisation where I don’t really see that challenge quite so […]

Get set for another big wave in media disruption. That’s according to Joe Ripp, the media executive who has led some of the biggest beasts in the business. “I was vice-chairman of AOL in its heyday when it owned the internet – I watched the transformation of that,” he tells Beet.TV. “We are in another transformation all […]

Bob Jeffrey doesn’t like losing. When the advertising agency exec lost out on some business from long-standing client Microsoft, Jeffrey took it hard, but then moved on strong. “That was very painful,” he tells Beet.TV in this video interview. “I take everything pretty personally and emotionally. I thought we had done great work. This was a […]

Not many kids spend their evenings, curled up in bed, reading mundane acts of national policymaking under the bed covers. But that’s exactly what Tom Rogers did – a few years later, he was writing those rules. “I was an avid reader of TV Guide as a kid – stacked ‘em up on my bedside table,” Rogers […]

So-called “addressable TV’, the ability to deliver personalized TV ads to individual households, is set to revolutionize the business – if only it can get off the ground in earnest. “There’s a lot of talk about addressable TV. The market is trying to look for what is real,” comments digital ad group 4C Insights‘ CEO […]

COLOGNE — The sea of advertising technology platforms in which the industry is which the industry is currently swimming is threatening to overwhelm. Whilst each platform promises to make life better and easier, the reality may be the opposite. “There is a proliferation of ad technology – it’s only made the business of video harder.,” according […]

Advertisers these days seem worried about a litany of technologies with which bad industry actors and consumers alike can bypass advertising. The latest is ad blocking, which Apple’s iOS 9 now supports on mobile web. But that threat to mobile could benefit another media, one ad tech exec reckons. “It is incredible. Things like ad blocking, view […]

Programmatic advertising is booming, as more ad buyers and sellers switch on to technology that automates, targets and better controls the trading of online inventory. So far, the tech has revolutionized web ads, next up is video. “Programmatic has been huge in display, programmatic is a bit different in video,” according to video ad tech […]

COLOGNE — So-called “programmatic” technologies for automating, planning, targeting and executing online advertising buys have revolutionised the online display ad sector – now they are making in-roads in to video. “Programmatic is changing the media landscape,” according to video ad tech platform vendor TubeMogul’s managing director Nick Reid, in this video interview with Beet.TV. “IHS […]

COLOGNE — Many operators out there are busy launching initiatives to super-target digital TV viewers. But, when you’re a telco with paying subscribers, you’d better be sure you don’t do anything that annoys your paying customers, says a Belgian quad-play provider. “As a telco, we see our users not only as an audience, we see […]

COLOGNE — Medialaan, the commercial media operator serving the Flemish-speaking Flanders region of Belgium, began making full shows available online last year. Now it is gearing up to better-monetize its full-show assets with online advertising. “It’s been better than we expected,” Medialaan digital head Olivier van Zeebroeck tells Beet.TV in this video interview. “After one year, without […]

COLOGNE — As an acronym, it doesn’t seem to make any sense. But “IVT” (that’s “invalid traffic”) is now the new industry jargon for what had been called “non-human traffic”, the scourge of online ads being triggered to defraud advertisers using fake views. The Media Ratings Council this summer put together guidelines for tackling the problem, […]

COLOGNE — Soccer is big in Germany – and that means soccer is watched a lot, not just on traditional TV but also on new online TV services. That’s what the satellite and telco operator Sky Deutschland is discovering in its multi-platform online viewing service brand, Sky Go. “If you look at the Bundesliga, for example, we […]

COLOGNE — This summer, Gabe Greenberg left his post as general manager of advanced and programmatic television at The Trade Desk to launch a conference about programmatic TV advertising. Dubbed GABBCON (the Global Audience Based Buying Conference), the new LA-based enterprise is more than an event; Greenberg is also hoping to harmonize some of the many different interpretations about what, […]

COLOGNE — When it comes to technology adoption, conventional wisdom goes that the UK, France and Germany – in that order – tend to take on new practices ahead of the continent’s pack. But that belief has been up-ended by an IHS research report which shows another country leads the way. “The top market is the […]

COLOGNE — Advertising technology platforms are giving advertisers and ad buyers unprecedented and ever-greater abilities to plan, control, buy and monitor their digital ad campaigns. But with this new power comes, also, degrees of complexity. For starters, now that advertisers rely on more and more external technology partners, they are one step away from the nuts and […]

COLOGNE — Programmatic ad-trading technology has been used to automate and refine the process of buying and selling online display ads. Now it is also making in-roads to online video. Next, many hope it will similarly revolutionise TV advertising. But is programmatic automation really all it’s cracked up to be? “When people talk about programmatic and they […]

COLOGNE — These days, a plethora of advertising technologies gives brands analytical insight in to a whole array of campaign data points. As the tech burgeons, many advertisers, scratching their head at all the results, speculate about combining those data in to a single score. But that would not be the right way to go […]

COLOGNE — The ad director of one of France’s biggest telcos has explained how French operators can sometimes be hamstrung by rules when it comes to new-wave ad tech and digital targeting. “We have a legal question,” according to Luc Vignon, the director of SFR Regie, the ad sales house of SFR, one of the country’s […]