Rovi tries to crack video compression’s chicken-and-egg problem

Six months after H.265, branded “High Efficiency Video Encoding (HEVC)”, was ratified as the successor to the widely-used H.264 video compression standard, there is lingering suspicion that adoption will be as rapid as its forebear. But video tech firm Rovi has given the new standard one shot in the arm by unveiling the latest version […]

 
 

LiveRail CEO: Holiday Quarter Will Be Huge For Programmatic Video

SAN FRANCISCO — Publishers’ behind-the-scenes ground-laying is bubbling up to make this winter a blow-out season in advertisers’ embrace of automated video ad buying, says one founder at the epicenter of the trend. “We’ve seen a lot of big publishers preparing for what they expect to be a very, very large Q4,” Mark Trefgarne, CEO […]

 
 

Rovi bets consumers will push Hollywood’s HEVC adoption

AMSTERDAM — The next-generation video compression codec to succeed the popular H.264 standard promises up to 50 percent smaller video sizes for cheaper online transmission – if the industry can ignite both consumer demand and producer inertia. To jump-start adoption of the so-called “High-Effiency Video Compression” (HEVC) – or H.265 – codec, video tech firm […]

 
 

Dailymotion’s Vine-like Rival Targets Amateur Creatives

SAN FRANCISCO — YouTube rival Dailymotion may commonly be thought of as a French video site – but that hasn’t stopped it hiring a Silicon Valley development team to build its recently-launched Vine competitor. “Mobile’s been a huge focus for us,” north America GM Roland Hamilton tells Beet.TV in this video interview. “We just expanded […]

 
 

Livestation Tries Brand Videos, Mid-Rolls To Make Live News Pay

SAN FRANCISCO — Live TV news rebroadcaster Livestation has spent the last few years building up its portfolio of 49 partner channels. Now it is trying to strike a balance between those conventional linear news sources and a new line-up of ad formats. “We have pre-roll advertising, we also have display advertising,” CEO Lippe Oosterhof […]

 
 

Nielsen’s Amit Seth: ‘OCR’ is Going Global

SAN FRANCISCO — It’s exactly two years since Nielsen attempted to bring TV-style audience measurement to online video for advertisers, through its Online Campaign Ratings (OCR) metric. Twenty-four months on, the metric is “Well under way to being the standard,” says Nielsen’s global media products EVP Amit Seth in this interview. “This last upfront season, […]

 
 

Magna Global NA President Argyilan: Media Buying Models “Will Fall Apart in Two Years”

SAN FRANCISCO – Hold on to your hats. The decades-old way advertising has been bought and sold could start to collapse in 24 months. “A lot of media companies have been good money with the old model,” IPG Mediabrands’ Magna Global north America president Kristi Argyilan tells Beet.TV in this video interview. “Our hypothesis is […]

 
 

BuzzFeed Videos Hit 350 Million Views As Outfit Reaches Profit

Irreverent publisher BuzzFeed’s eclectic approach to web content may be paying off. In a staff memo published on LinkedIn (via TechCrunch), founder Jonah Peretti says the outfit “booked record profit in August”. And Peretti opens up on BuzzFeed’s video strategy, too, saying: “Ze Frank has recruited a talented team of video producers who have created 570 videos, with […]

 
 

Bloomberg’s Online Video Investment Shows Promise

When Beet.TV filmed this video interview with Bloomberg’s video development head Chris Berend in April, he gave an insight in to how the financial news publisher was producing a whopping 200 online clips a day. Now Berend’s strategy seems to be paying off. DigiDay reports Bloomberg surpassed rival Dow Jones for global unique visitors and streams […]

 
 

AOL On’s O’Connor: Help Ad Buyers Avoid Sticker Shock

NEW YORK — AOL On operations VP Michael O’Connor used Beet.TV’s Video Ad Effectiveness Summit to call on analytics firms to give advertizers more insight about likely wasted spend. O’Connor said: “Sticker shock is driven by waste … metrics are still inefficient because they only measure a campaign after the campaign’s launched … the publishers hate […]

 
 

Nielsen Beet Summit: New Video Landscape Requires New Tech Tools

NEW YORK — One common thread to emerge at Beet.TV’s Video Ad Effectiveness Summit was how the new reality of online video consumption today is calling producers and measurers alike to reinvent their in-house toolsets. “Research used to be figuring out what worked and what didn’t work after something ended,” Nielsen client services SVP Andrew Feigenson told […]

 
 

Amid Cutbacks, France Télévisions’ Mobile Audience Booms

France Télévisions is the latest publicly-funded broadcaster to cut its big staff bill following Europe’s cloudy recent economic climate. Having already shed 500, the broadcaster announced it will cut 600 jobs in the next few months following a €40 million reduction in its €2.5 billion ($3.3 billion) budget, bringing its headcount down to 9,750, reports […]

 
 

Research from WPP’s Millward Brown: Adding Interactivity To TV Ads Increases Effectiveness

Re-using 30-second TV ads as online video pre-rolls is a great way to keep costs down versus shooting new creative. But re-purposing such ads rather than producing online-native ones risks driving down engagement. Consumer research conducted by Millward Brown suggests this can be solved by bolting on interactive online elements over re-purposed TV spots. “Just […]

 
 

Research: Original Web Video Ads Outperform TV Shovelware

New research by Dynamic Logic, a unit of Millward Brown, for video ad tech vendor YuMe has shed a light on the relative performance of different approaches. According to the viewer survey, original video ads shot specifically for the web outperform ads repurposed from TV three times for aided brand awareness, with similar uplifts for […]

 
 

Innovid CEO: ‘We Process Most Of World’s Interactive Video Ads’

Innovid CEO Zvika Netter has spent the last six years trying to help agencies make video ads interactive. Now he claims most video ads in that category pass through Innovid‘s systems – but the next challenge is looming. “Eighty percent of the interactive video being served … is run through our servers… used by our […]

 
 

Research: IPG Zeroes In On Tablet Video Users

NEW YORK – The results of research which has indicated strong characteristics in favor of tablet video were obtained using techniques cut from tablets’ own cloth. IPG Media Lab’s research for YuMe found tablet users are most likely not to multi-task whilst watching video. “We had a very large sample size of about 8,300 people,” the […]

 
 

Research: Tablet Video Apps Capture Viewers Better Than TV

Tablet devices could focus viewers’ attention on video content – and ads – far more than any other screen, including TV, new research has found. Consumer polling by IPG Media Lab for video ad tech firm YuMe shows tablet users are least likely to multi-task whilst watching video. “[With TV], that primary focus is on […]

 
 

BlurbIQ Plugs In To LiveRail For Targeted Interactive Video Ads

Las Vegas-based startup blurbIQ has an exciting vision for livening up video ads. And now it it can bring that vision to a wider audience, following a deal with LiveRail. CEO Scott Reese tells Beet.TV in this video interview blurbIQ‘s technology, which adds games and other engagement features in to video ad inventory, plugs in […]

 
 

Veenome’s Video Load Set To Grow After ‘Collective’ Deal

Arlington-based startup Veenome is using some nifty-sounding analysis technology to help publishers get better bang for buck from their video. Now it’s about to process a whole lot more video, following a deal with the Collective video ad network. Founder and CEO Kevin Lenane tells Beet.TV the service processes viewers’ video page clicks: “We figure out […]

 
 

Digitas’ Hammer: Embracing ‘Unowned’ Platforms Boosts Ad Effectiveness

Brands should chill out about not having control of popular new online platforms and embrace them with unique, native ad creative, says a Publicis digital executive. “People who engage with video on a brand-owned site are watching, say, a minute of it,” according to Digitas media group director George Hammer. “When you take that content […]

 
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