Robert Andrews

Seven months after Nielsen acquired the audience data profiling vendor, eXelate is expanding its offering from desktop digital metrics. Today, the outfit announced it is expanding its auspice further in to mobile audience data through a partnership with PushSpring, something that will help its customers see consumer app installs and shoppers interested in buying new cars and […]

It’s a world in which more data can be measured than ever before – and marketers are on the cusp of being able to thread them all together. But, just because they can’t quite yet, they shouldn’t be hard on themselves. That was the view of panelists convened at an industry discussion. “There are too many areas that […]

These days, marketers have copious data at their fingertips and can target and sequence advertising with mathematical precision. But where’s the fun in that? “Sometimes, you’ve just got to wing it; sometimes, it’s about gut,” says Vonage media VP Kathryn Szumowski. She believes programmatic advertising technology can enable more, not less, creative advertising. “We want to […]

Lou Paskalis sees a world, not too far from now, in which advertising as an industry is over. Media evolution is coming to necessitate a shift in the way brands reach consumers, from old broadcast to as era in which they must work hard using content to engage. “We’re at the end of the advertising era […]

If you believe some of the recent analysis and forecasts for the effect of ad blocking on the business, you would be forgiven for pulling over the duvet and going back to bed. But how are some of the biggest brands reading the apparent threat? With a mixture of trepidation and confidence, according to a recent […]

By now, we all know that “data is the new oil” that fuels myriad targeting capabilities in the precision online era. But who holds the best data and how important is it? “That data’s not free,” according to Modi Media president Mike Bologna. “Of the 50-plus household campaigns we’ve run so far this year, we’ve […]

News publishers are famously competitive. So why would they team up to sell advertising? Because, in a world of opportunity, sometimes you need to partner to grow, says Rubicon Project’s chief marketer. “We’ve seen it primarily outside the United States but also inside the United States with local papers,” Mari Kim Novak tells Beet.TV. Co-ops are alliances – […]

Threading consumers’ social media content in to TV ads in real-time is possible – it’s just going to take a push to make it a reality in the U.S. like it is in Europe and the Nordics, says one ad tech vendor. TV ad-buying management platform Mediaocean has partnered with Never.no to pipe users’ social […]

These days, many TV ad campaigns include social media elements – the odd on-screen hashtag or Twitter handle, for example. But what if ads could feature the messages were posting to social media, as they do so? That’s what Never.no aims to enable with its technology platform, Story. With offices Manchester, Oslo, New York and Sydney, the outfit has worked […]

Yes; these days, brands are enthusiastically creating “content”, the material publishers used to call editorial, in a bid to blend in and influence consumers. But what is the real place of “content” in a marketer strategy? And are they prepared to to the next step – to create content that’s so good people would pay for it? […]

When it came on to the scene, so-called “programmatic” advertising was all about real-time bidding in open online marketplaces. That meant advertisers often didn’t know where they were buying ads – a far cry from the old days of manual display sales. Over time, the industry has evolved to ringfence sections of the web in to […]

Data, data everywhere. The modern marketer has copious data sources at her fingertips to plan, buy and assess online advertising. Amid the conversion of Mad Men in to Maths Men, it feels like “data” is the only game in town. But are we beginning to witness a counter-revolution, a return to the roots of Madison […]

One of the leading companies powering content blocking software admits it was wrong to let users of one mobile ad blocking application block all mobile ads – but the fact so many users did is indicative of the state mobile advertisers have put themselves in. Ghostery makes a browser add-on that helps users see and control which companies can track […]

The ability to target individual TV sets with the same precision advertisers buy online ads is exciting some advertisers. One ad group has even tripled its spend on the format in the last year. But what are the building blocks of planning out an addressable-TV ad buy? Mike Bologna, CEO of GroupM’s addressable-TV ad unit Modi Media, […]

They are the big beasts of the digital-video world. Netflix and Amazon are fast gathering subscribers to their paid, ad-free online video offerings. But, with their platforms gaining traction in the living room, aren’t they ignoring a pretty big TV advertising opportunity? “They’re all spending millions and millions of dollars to produce this content – so […]

In the age of ad tech software abundance, many marketers are now choosing to take on some of the tasks previously managed by their agencies and buyers. That is the same trend being seen by Eyeview, whose technology lets advertisers personalize video creative for individual viewers, as it builds up its demand-side platform to enable programmatic […]

The ability to target individual television ads with internet-style precision is no longer just a fantasy – it’s here and now. In fact, spending is booming. “I’m putting about three times as much money in the marketplace as I was a year ago,” Starcom MediaVest Group’s precision video EVP Tracey Scheppach tells Beet.TV in this video interview. […]

For the last couple of years, the industry has been getting excited about the possibility to target individual homes via TV with the surgical precision of the internet. But so-called “addressable TV” is no longer far away. “A third of the United States right now is lit up for household-addressable advertising,” according to ad group […]

Over-the-top internet TV box maker Roku may have begun its apps line-up with premium services like Netflix, but the operator is also building a business from enabling free app publishers to benefit from ads in the platform. Roku advertising VP Scott Rosenberg says ad-supported apps are amongst the fastest-growing category on the Roky platform. So […]

Three years after introducing an addressable TV advertising offering, satellite broadcaster Dish’s ad sales division is now turning that play programmatic. Dish Media Sales is calling its launch “the pay-TV industry’s first impression-by-impression programmatic marketplace for linear television”. It follows Clypd’s launch of a TV ad-buying software platform. Using it, advertisers can, internet-style, buy ads in linear TV using a […]