Robert Andrews

The hot discussion in the crossover of television and advertising technology is about household-level TV ad targeting. So-called “addressable” TV is slowly becoming a reality in some markets, promising markets internet-style specific targeting. But what humps are still in the road to an addressable future? In a panel on the topic, these executives discussed the topic… […]

It’s the challenge of a media generation. But there is still no good way in which the media industry is effectively comprehending the holistic viewing of video across multiple device screens, according to one advertising big-wig. “There has been a fundamental shift – some viewers are spending more and more time with Netflix – and […]

Consumers have more content available than ever – but they are also swimming in a sea of ads. With so many opportunities available, it has become tempting for marketers to deploy unavoidable ad tactics. But so much pushy-pushy has ended up being counterproductive, says one major-brand ad exec. Instances of ad blocking are, perhaps, testament to that. […]

The sky is falling in ad land thanks to a combination of threats including non-human traffic, the practice in which nefarious publisher sites game ad views to reap revenue. But don’t paint all publishers with the same brush, says New York Times ad products SVP Michael Zimbalist. He notes a recent Association of National Advertising study that found […]

According to PageFair’s latest report, ad blocking grew by 41% globally in the last 12 months and there are now 198 million active adblock users around the world. That fact is worrying advertisers. But what’s the reason? Over-zealous publishers who litter their pages with ads that clutter users’ experience, say a couple of executives who […]

It may have been bought by 21st Century Fox a year ago, but video ad tech platform true[X] is taking pains to say that doesn’t mean it serves just one studio master. “true[X] is still an independent organization – we still service ABC, CBS, Viacom,” says true[X] COO and C0founder David Levy, in this video interview with Beet.TV. The company’s […]

It’s no wonder so many people are blocking ads if the mobile content experience is so iffy, right? With increasingly-rich mobile ads trying hard to get more screen time as consumers browse the web or apps, would it help to just… ease off a bit? “Ad blocking has been around for years and years now – but […]

In a media world fast moving to a fragmented array of multi-screen consumption, advertisers are racing to measure holistic consumption – and the effect of multi-screen ads. But are they asking the right questions? OMD chief digital and innovation officer Ben Winkler doesn’t think so, and he’s got a better idea. Winkler says the history of online […]

TV companies’ biggest priority is responding to growing consumer habits in multi-screen and time-shifted viewing, according to executive research carried out by video ad tech platform vendor Operative. But its white paper, The Profitable Publisher, in which it polled 85 media executives, also found two big advertising threats – fraud and ad blocking – are low […]

COLOGNE – One audience is not the same as another, according to the CRO of Lotame, an ad tech company that is geared toward helping clients use data to better target campaigns. “We’ve got the opportunity to learn from a company’s first-part data, learn from what’s performing within a campaign and be smarter about how we constitute […]

Advertising fraud has grown up as one of several scourges that ad buyers are now worrying themselves with in the digital age. But ad fraud detection technologies mean that advertisers have every right to expect the ads they bought are really viewed by real people, says one exec. Moat CEO Jonah Goodhart tells Beet.TV, in […]

Media banker Terence Kawaja recently neatly encapsulated the many technology threats that are making advertisers scream like an Edvard Munch painting. But, with ad fraud, non-human traffic and ad blocking all gathering pace, is it advertisers’ responsibility to front up to the risks? “The brand advertiser, who, in the past, didn’t get very involved in the […]

Video ad tech vendor Eyeview, which has been more used to helping deliver digital video advertising, is now getting in to the main TV screen in the living room. CEO Oren Harveno tells Beet.TV the company is  working with Cablevision and DISH to deliver ads to so-called “addressable” TVs, at the individual household level, plus with Clypd and […]

In the age of media proliferation, walls between established media types are collapsing. Nowhere more so than in moving images. Where, once, online video was seen as an entirely separate channel from TV, the emergence of multi-faceted screens and cross-screen planning and buying is forcing redefinition. “It’s not TV, digital or mobile – now people are […]

What will AOL and its users get out of the company’s recent acquisition by Verizon? Better content and better ads, says the outfit’s ad tech chief. Integration plans have recently been reported, but tentatively centre around using Verizon customer data for personalization. “Verizon feels they have an oil field filled with valuable data, AOL has […]

So-called “programmatic” tools and platforms have revolutionized how online display advertising is bought and sold, now it has making inroads to online video ads – next up, many hope it can do the same in plain ‘ol TV. But that is easier said than done. “One of the challenges in bringing about this programmatic ubiquity […]

COLOGNE — Programmatic ad tech data software provider eXelate says it is ready to amplify Nielsen across Europe, after its acquisition by the audience company earlier this year. “The first thing on the list is to extend the number of Nielsen-branded audiences – demographic, FMCG, retailer – across Europe (from the UK),” eXelate Europe MD Matt Bennathan tells […]

Mobile is helping push scientifically-accurate programmatic advertising technology to new heights for ad tech vendor Rubicon Project – next up, the company reckons it’s time to put creativity back in to advertising. “One of the big things you’re going to see with mobile is storytelling becoming more and more important – when you’re trying to […]

The ability to share online video spots has reinvented the video advertising business, says Alex Debelov, CEO of Virool, a platform enabling viral ads. “It’s a really interesting phenomenon which has never happened in advertising,” he tells Beet.TV in this video interview. “For the last 50 or 60 years, when marketers were producing spots for […]

COLOGNE — Over the last couple of years, we have heard a lot about Teletrax, now part of 4C Insights, whose technology lets advertisers buy slots on digital media in sync with their TV airings. But another vendor is playing in a related space. Like Teletrax, Munich-based Wywy also uses TV monitoring stations around the world to understand […]