Robert Andrews

Venerable magazine publisher Hearst these days makes all of its online advertising slots available to buy programmatically, using the new technologies designed to make buying and selling ads more efficient. But that doesn’t mean the publisher thinks the new programmatic world is perfect. “There’s a lot of work that needs to be done,” says Hearst’s  Michael Smith in […]

COLOGNE — Recently-rebranded online video advertising platform SpotX reckons it will get more access to premium broadcasters and publishers from a new partnership with its peer FreeWheel. FreeWheel has opened its Preferred Partners Initiative for supply-side platforms (SSPs). That builds on its existing partner integrations by allowing its customers to tap in to new sources of advertising supply. StickyADS.tv and […]

News Corp is continuing its interest in buying in technology platforms to help it to its journalism and ad sales, following its acquisition of Storyful by buying the video marketing platform Unruly Media. What does the deal mean? Media banker and adviser Terence Kawaja, whose company LUMA Partners advised Unruly in the transaction, gave three talking points to […]

The content recommendation engine Outbrain has become known for providing related links to more articles at the foot of news stories. Now it wants to think bigger – and, it seems, more visually – about how it helps advertisers communicate. The New York- and Tel Aviv-based company has hired Pinterest marketing partnerships head Eric Hadley to […]

Whether it’s fraud or viewability, the growing laundry list of things advertisers are now complaining about, in the digital advertising ecosystem, was neatly summed-up this week in a tweet by LUMA Partners’ Terence Kawaja: Ad Tech's SUM OF ALL FEARS pic.twitter.com/E1IQVduQi4 — Terence Kawaja (@tkawaja) September 15, 2015 But there is yet another industry practice to add […]

COLOGNE – The TV-synced social advertising technology Beet.TV has reported on for the last couple of years has had a long and winding road. Started by Teletrax, it was later wrapped up in to Philips’ Civolution, before being renamed Teletrax, which was last month sold to digital ad group 4C Insights. Now 4C has fully integrated […]

Have you looked at the marketing technology Lumascape lately? The number of platforms available to marketers these days is empowering – and daunting. “Multiple technology platforms create multiple sources of data – lots and lots of different silos,” says Acxiom European strategy director Thaer Namruti in this video interview with Beet.TV. “With that comes the challenge of, […]

In the world of internet advertising, you can pay for results, or you can pay to build your brand profile. But now, those two models are coming together. “The world between performance and brand advertising is starting to collide,” says Facebook global agency development director Patrick Harris, in this video interview with Beet.TV. “Advertisers that were […]

When you are sitting on as much data as David Kenny is, you can really move the needle. Over the years, The Weather Company CEO has spearheaded use of digital data to transform businesses. He has variously been president of network outfit Akami, managing partner of ad group VivaKi and co-founder of the digital ad company Digitas, acquired […]

What does the flow of attention across social platforms and news article look like when it is actually happening? That’s what WPP’s advertising clients may get to find out, thanks to the ad holding group’s new partnership with BuzzFeed. Announced last month, the deal sees GroupM and WPP constituents gain a “creative residency” amongst BuzzFeed content producers and a […]

When Apple brings iOS 9 out of beta on September 16, many in digital advertising fear the pillars of their kingdom could begin to crumble. For, the latest version of the mobile operating system includes a content blocking architecture that could allow developers to release ad-blocking extensions for download by users. Some in advertising are jumping to act. […]

These days, Tim Armstrong may be best known for running one of the world’s leading digital media businesses. But, two decades ago, when online media were just getting going, Armstrong made his first business foray by launching a print media business. It didn’t work out so well. In fact, the newspaper he launched with a friend, “Beginnings of Boston,” […]

He may have joined the company 44 years ago now, but Publicis’ advertising industry was just about the last one CEO Maurice Lévy had in mind when he was picking a career. “The reality is, I wanted to be a surgeon,” he confesses to Beet.TV in this video interview. “I just cannot stand blood, so I had to change. […]

Clypd, a television ad targeting optimization platform vendor, will soon unveil a new multi-screen advertising initiative resulting from its recent investment by European broadcast group RTL. Chief relationship officer Mark Mitchell tells Beet.TV, in this video interview, the company is working with SpotX, which just rebranded from SpotXchange. RTL invested $144m in SpotXchange in 2014 and $19.4m in […]

When “programmatic” advertising technology came on to the scene, it was first used to sell ad inventory that didn’t otherwise manage to sell via traditional, human methods. But that is changing, says one ad tech vendor. SpotX platform and global supply SVP Sean Buckley says “programmatic” and “direct” sales channels are coming together. “We’re starting to […]

In the narrative of media evolution, what was once new becomes old and, ultimately, becomes obsolete. But vinyl music is enjoying a bounce – so what chance a return for other media formats? “I’m seeing people beginning to pick up formats that were considered dead and reimagine them,” says Susan Lyne, the veteran media executive who […]

Riding the crest of a wave is a pretty good feeling. But the bigger lessons can come from falling off and hitting the bottom. Many a business guru is fond of the ironic value of failure. That’s a notion that the boss of one of the biggest ad groups subscribes to, too. “I’ve always learned more from […]

Why did you get in to advertising? For Brian Lesser, it was because his dad showed him the ropes. Now Lesser runs WPP-owned Xaxis, one of the technology companies helping make advertising more targeted and more relevant. “When I was a kid, my father ran advertising agencies … I always liked the commercials better than the […]

Through the eyes of a US marketing exec, Europeans are, notoriously, relatively more concerned about how ad targeting might impinge on their personal data. A recent report from Belgium’s data protection agency claimed Facebook tracks computers of users without their consent, whether they are logged in to Facebook or not, and even if they are […]

The old adage used to be that digital video had to be short, that viewers wouldn’t sit and watch it in long sessions. That may have been true on the desktop – but video ad tech company FreeWheel’s latest quarterly market report shows new devices are now driving online video ever more toward long-form and live […]