Daisy Whitney

LAS VEGAS — As brands become publishers, their Web sites have become increasingly social media-centric, which helps drive cross-screen ads, says Mitchell Reichgut, CEO and founder of the Jun Group, a digital video ad services firm in an interview with Beet.TV at CES. More big advertisers are requesting multi-screen campaigns, he says, citing a recent Jun Group study […]

LAS VEGAS — One of the biggest benefits of the second screen for a TV network lies in discoverability of new content, says Lisa Hsia, EVP Digital at Bravo and Oxygen Media, in an interview with Beet.TV at CES. “There is so much fragmentation in the industry all over. My goal is to make sure the […]

LAS VEGAS — Brands can make a case for shifting budget from TV to digital, says Paul Neto, Research Director at video technology firm YuMe, in an interview with Beet.TV at CES. “We are finding benefits in reach and frequency. It’s about how digital can complement TV,” he says. YuMe has delved into multi-platform ad research with […]

LAS VEGAS — The new frontier of media is paved with e-commerce, wearable tech and the Internet of things, says Norm Johnston, Chief Digital Officer at Mindshare, in an interview with Beet.TV at CES. The opportunities for brands are large, but also require smart and thoughtful approaches. “With wearable tech, if we know your hydration levels maybe […]

LAS VEGAS — As part of its expanded focus into predictive media tools, WPP media agency MEC paired up with client AT&T and Mashable at the recent CES show to bring a real-time approach to the event coverage for AT&T, says Marla Kaplowitz, CEO of MEC North America, in an interview with Beet.TV at CES. […]

LAS VEGAS — ABC actively encourages advertisers to participate across all platforms, from smartphones to tablets, iOs to Android, local to national to digital, says Debra O’Connell, President of ABC National TV Sales, in an interview with Beet.TV at CES. The sites are built with responsive design so they work well on all platforms, she […]

LAS VEGAS — Consumer electronics manufacturer LG Electronics rolled out a new operating system for its smart TV at the Consumer Electronics show, and the new set enables smoother navigation between channels,  says Matt Durgin, Director of Smart TV Content at LG, in an interview with Beet.TV at CES. Based on its webOS 2.0 platform, the […]

LAS VEGAS — ESPN’s decision to offer an over-the-top option with Sling fits squarely in parent company Disney’s long-held approach of experimenting with new distribution. The company was one of the first content providers to offer TV shows on iTunes back in 2005, says Jay Rasulo, Senior Executive VP and Chief Financial Officer at Walt […]

LAS VEGAS — Many of the key advances in consumer electronics at this year’s flagship convention have expanded far and wide beyond actual devices, says Ashley J. Swartz, CEO of Furious Corp, in her round-up report for Beet.TV at the Consumer Electronic Show in Las Vegas. Key trends to watch that were evident on the show […]

LAS VEGAS — Video traffic on the Akamai network is accelerating quickly, and doubling faster than it did in years past, says Bill Wheaton, Senior VP and General Manager at Akamai, a cloud services centric tech platform, in an interview with Beet.TV at the Consumer Electronic Show in Las Vegas. What’s more, the traffic is growing […]

LAS VEGAS — Innovations in addressable TV have grown tremendously in the last ten years, and now Weather Channel is aiming to be the first fully addressable cable TV network, says Curt Hecht, Global Chief Revenue Officer at Weather Channel, in an interview with Beet.TV at the Consumer Electronic Show in Las Vegas. Weather Channel has experimented […]

The success of a video campaign can be measured by a range of different metrics and they often vary by the campaign or clients, says Stephanie Mustari, Director of Programmatic Media at Havas, in a panel interview with Elaine Boxer, Director of Industry Initiatives at the IAB “There is always a KPI when we launch a […]

Meredith is expanding further into native video ads, and has plans to roll out more in the coming months, says Laura Rowley, VP of Video Production and Product for the Meredith National Media Group, a media and marketing company serving women, in an interview with Beet.TV. The media company focuses four types of video ads: pre-roll, […]

First-party data is critical to deliver video content to the right audiences, says Laura Rowley, VP of Video Production and Product for the Meredith National Media Group, a media and marketing company serving women, in an interview with Beet.TV. Meredith has grown its video viewership in the last year to 30 to 40 million views […]

The next hurdle for second screen marketing lies in measuring consumer sentiment towards a TV show, says Alan Wolk, Chairman of Second Screen Society, in an interview with Beet.TV. That can be done by tapping into the treasure trove of data available via mobile phones that consumers use to interact with a show. “How do […]

Programmatic TV will be driven first by addressable tools, says Scott Ferber, Chairman and CEO of video advertising technology platform Videology, in an interview with Beet.TV. “The first step where programmatic and addressable will converge in the TV space is on the data side…understanding who is on the other end of the set-top box,” he says, […]

As consumer interest in watching authenticated TV rises, the ad business will look for better ways to measure video across screens, says Jeremy Helfand, VP Adobe Primetime at Adobe, in this interview with Beet.TV. About 10% of all authenticated TV content is viewed through an OTT device, underscoring the need for measurement and functionality. “Being […]

Brands will be most successful in creating video content if they understand which platforms their consumers like these days, says Lindsay Lichtenberg, VP and Director of Publishing Platform and Partnerships at Starcom MediaVest, in an interview with Elaine Boxer, Director of Industry Initiatives at the IAB. “It all comes down to the content strategy. How do my […]

Branded video has evolved from a “post and hope” approach to a data-driven strategy, says Mark Book, VP and Director of Social Content at Digitas LBi, in an interview with Elaine Boxer, Director of Industry Initiatives at the IAB. “It’s about using data to be strategic about how you reach people in a contextual way,” he […]

Branded content goals vary widely by client, but can be used to deliver on a range of marketing goals, says Jill Langan, Senior Partner and Strategic Planning Director at Maxus, in an interview with Elaine Boxer, Director of Industry Initiatives at the IAB. Some Maxus clients lean on branded video to change brand perception. “We […]