LAS VEGAS — ABC actively encourages advertisers to participate across all platforms, from smartphones to tablets, iOs to Android, local to national to digital, says Debra O’Connell, President of ABC National TV Sales, in an interview with Beet.TV at CES. The sites are built with responsive design so they work well on all platforms, she adds.
“Some larger national brands will use a variety of content and programming dayparts as the upper funnel, and on the lower lower funnel are advertisers that want to do opening weekend in a specific city or push end of the month car sales, for instance” she says.
Because of that range, ABC has aimed to be across platforms, including both its own sites online as well as places like Apple TV. “We continue to innovate on new delivery platforms,” she says.
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