TV Ad Firm Sees Growth in Addressable Buying, Invision’s Marshall

Addressable delivery of ads is on the rise by early adopters in recent years, says Steve Marshall, CEO of multi-platform advertising sales software firm Invision, in an interview with Beet.TV. Many MVPDs are moving aggressively to sell their inventory on an addressable basis, he says. “We are focused on helping sellers to automate their platforms,” […]

 
 

Marketers Want Better Cross-Screen Attribution, Havas’ Keller

One of the biggest goals for marketers today lies in achieving better attribution across screens, says Melissa Keller, EVP, Channel Investments at Havas Media, in an interview with Beet.TV about the future of TV advertising. “As a media agency, our goal is to guide them through the right media mix and right amount,” Keller says. Consumers […]

 
 

“Be Ever The Student,” MediaLink President Wenda Harris Millard Urges

Be a sponge. Don’t ever stop learning. That’s the key advice to new entrants in the ad business from industry veteran Wendy Harris Millard, president and COO of media consultancy MediaLink. “Be ever the student. Don’t ever stop understanding the broader context you are working in. Keep studying the industry,” she says, sharing with Beet.TV her […]

 
 

Esurance Leans on Big Brand Strategies And Performance Tactics

As a “challenger brand,” insurance firm Esurance has relied on a combo of brand awareness and performance marketing to grow, says Alan Gellman, Chief Marketing Officer at Esurance, in an interview with Beet.TV. “We leverage traditional media with digital. We have a combined strategy of building awareness and focusing on where is the future and how do you […]

 
 

Ad Creative Has Short Life, Demands are Greater Momentum’s Chris Weil

Creative content for advertising has a much shorter shelf life in this fast-moving digital world, says Chris Weil, Chief Executive Officer for Momentum Worldwide, in an interview with Beet.TV. “The distribution channels have changed so dramatically and we need to look at content in a different way,” he says. In the past marketers could build […]

 
 

Nielsen Relies on eXelate for Programmatic Data

AUSTIN – As part of its deeper push into programmatic buying, Nielsen is increasingly relying on data from eXelate across a variety of video offerings, says David Hohman, EVP and Managing Director of Agency Solutions at Nielsen, in an interview with Beet.TV. Nielsen pairs its real-time audience insights with eXelate’s consumer segment data to create detailed […]

 
 

Digital Placed-Based Venues Grow As Consumer Viewing Shifts

AUSTIN – As consumers increasingly watch TV in new ways, ad platforms that deliver ads in digital “out of home” fashion are growing in value, says Barry Frey, president and CEO of the Digital Place Based Advertising Association (DPAA), in this interview with Beet.TV. This sector of the business is just shy of $1 billion in ad spend […]

 
 

Measurement of Fraudulent Traffic Must be Stricter, comScore Says

AUSTIN — As much as 40% of digital video campaigns can be originating from non-human or fake traffic, says Anne Hunter, Senior VP Marketing at comScore, in this interview with Beet.TV. The problem has intensified with the growth of digital video advertising. “Because marketers are moving their budgets to digital, there is an incentive for bad players […]

 
 

Collaboration Key to Ad Business, 4As Hill Says

AUSTIN — One of the biggest changes in the advertising business in recent years has been the drive towards more partnership between a range of players, says Nancy Hill, President and CEO of the 4A’s in this interview with Beet.TV. “We are seeing partnerships across agencies, across ad tech, tech vendors, with clients, with media platforms,” she […]

 
 

David Bell on Luck and Mentors

In his long career in advertising, David Bell, Chairman Emeritus of Interpublic Group, considers himself fortunate for lucky strokes and great mentors. He’s been CEO of four companies, including two of the biggest holding groups, and has advised both Google and AOL. He’s worked his way up to the top of the advertising food chain from […]

 
 

Content Marketing Key to Reach Millenials, Fullscreen’s McGurn

AUSTIN — Interruption is the enemy of millennials, making content marketing even more vital to reach this younger group, says Kevin McGurn, head of sales for Fullscreen, the YouTube multichannel network, in this interview with Beet.TV. McGurn joined the company earlier this year. Fullscreen works with various brands and connects them with YouTube influencers to […]

 
 

Media Agency of the Future is Based on Advisory Model, Interpublic CEO Michael Roth

Keep your head down, stay focused and be competitive. That’s the advice of media industry veteran Michael I Roth, Chairman and CEO of Interpublic in this interview on the changing nature of the advertising business. “Don’t worry about this job, or someone else’s. Keep your head down and success will be recognized,” he says. “Always associate yourself […]

 
 

Setbacks Can Define an Ad Executive, David Moore Says

Success is well and good, but setbacks often define an industry leader, says David J. Moore, Chairman of Xaxis and President of WPP Digital, in this interview with Beet.TV. Take 24/7 Media, an ad tech company he founded that has become emblematic of the ups and downs of the ad business. “The greatest setback that […]

 
 

Branded Content Key Focus of Digital Media, BoA Says

AUSTIN — Advertising has moved well beyond the thirteen-week cycles of the past and into branded content as the focus for the future, says Anne Finucane, Global Chief Strategy and Marketing Officer at Bank of America, in this interview with Beet.TV. “What’s here to stay is being able to tell a story with a beginning, […]

 
 

Horizon CEO Koenigsberg on the Transformation of the Media Agency

AUSTIN — The new media agency of the future needs a “white canvas mindset” says Bill Koenigsberg, President and CEO of Horizon Media, in this interview with Beet.TV. “With the way the world is changing so fast, each day you need to come in and paint a new picture. You have to keep painting to […]

 
 

Starcom’s CEO Donohue & “New Establishment” Brand Airbnb

AUSTIN — One of the benefits of working with “new establishment brands” is they come to media planning without any baggage attached to them that iconic marketers often have to deal with, says Lisa Donohue, CEO at Starcom USA, in this interview with Beet.TV. As an example, she points to rental and hospitaly site, Airbnb, a new […]

 
 

Viewability Measurement Issues Loom, IPG’s Weinstein

The advertising industry has made small strides in viewability but still has a long ways to go, especially in measurement of this area, says Mitchell Weinstein, SVP, Director of Ad Operations at IPG Mediabrands, in this interview with Beet.TV. Tracking viewability with mobile video and TV remains challenging, he says. “We focus on what we can […]

 
 

Scripps Focuses on Custom Audience Segments

To combat potential pre-roll ad fatigue, Scripps Networks is focusing on upping the amount of custom ad content it offers to marketing partners, says Bill Murray, VP Sales Strategy & Planning at Scripps Networks in this interview with Beet.TV. “We are looking at how to do integrated custom video ad experiences,” he says, and those could be […]

 
 

4As Fights Piracy, Fraudulent Traffic, Nancy Hill

The advertising industry is determined to combat digital ad fraud. Case in point: the 4A’s is investing resources in this initiative through a new group focused on battling fraud and piracy, says Nancy Hill, President and CEO of the 4A’s in this interview with Beet.TV. The Brand Integrity Program Against Piracy, founded by the 4As and […]

 
 

Programmatic Video Platform Virool Focuses on Big Brands in 2015

As programmatic buying becomes more widespread, so do business opportunities for the tech platforms that support this buying style. Case in point — programmatic video platform Virool is aiming to expand deeper into big global brands this year as brands pursue more “advertainment” style videos, says Brian Danzis, the company’s Chief Revenue Officer, at the recent […]

 
1 2 3 4 5 6 53